Imagine having a complete “how-to” guide for everything that happens in your business.
If you’re creative, the thought of this might sound restrictive, but I want you to stay with me for a second. (I promise it’s good!)
Imagine having more creative space — more time to do whatever it is that you do best.
Imagine going to bed at night and being able to let go of the stress of holding every part of your business together with your own willpower.
As an entrepreneur, your #1 role is to hold the vision for your company. You must prioritize working on your business to working in your business.
When you have an operations manual or Business Map, you’ll see the following transformation:
|More time to focus on the work that you love doing|
|Feel less frustrated with your team because they won’t be asking you the same 5 questions again and again and again|
|Confidence that you can go on vacation without coming home to a huge mess|
|Optimize your time and increase your income rapidly|
Do you know how much time you’re wasting each week re-inventing processes that can be rinsed and repeated?
The goal of a Business Map is to give you more freedom, not less.
If you’re not documenting repeatable systems (we’ll go over what those might be in a minute), you’re wasting tons of your own valuable time.
You will be amazed at how much more time you have once you stop making more work for yourself to do than needed.
In fact, I bet you’re spending at least 20% of your work time (that’s an entire day per week!) taking shots in the dark, doing random marketing, and “pseudo working”.
NOT SURE IF A BUSINESS MAP COULD HELP YOU? Answer this one question:
If not, I want you to know two things: #1 It’s totally possible to make this happen and #2 You are not alone.
If you’re like most entrepreneurs, you get more stressed on vacation than not because when you’re not working, nothing happens.
Most entrepreneurs I speak with feel nervous to let me see “behind the curtain” of their business because they think I’ll judge the mess.
This couldn’t be further from the truth! And trust me, I guarantee that I’ve seen much messier businesses than yours… but I’ve never seen one that couldn’t be served better with a Business Map.
Here are a few more signs that you are a bottleneck in your business:
You are too busy working IN your business to work ON your business.
|You’re constantly putting out fires, keeping customers (and staff) happy, marketing, selling the next deal, and actually delivering what needs to be done to collect payment.|
You can’t imagine finding a day to work on business strategy and “getting all that information out of your head and onto paper”. You know it’s important, but your to-do list is a mile long.
|You want your business to grow but you’re terrified that you won’t be able to handle it because you’re already overwhelmed as it is.|
Your business can be a smooth-running machine (even when you’re not there). To make that happen, you need a Business Map.
“At the heart of a systems-driven business is your company’s operations manual. The operations manual is the authoritative guidebook of how things are done in your business. It gives you an effective way of communicating policy and procedures, and gives your team members the independence and security they need to operate in their jobs for maximum results.” – Michael Gerber, The E-Myth Revisited
When I first started my business, I struggled with clarity and keeping my team members going at the pace that I was used to when I was successful in the corporate consulting industry.
I realized that the companies I had worked for had a rule book, a set of guidelines and guiding principles if you will, that kept everyone working toward the same goals.
Not only that, but people knew how things worked, what the expectations were, and what was not acceptable. As employees, we all knew where we were heading.
When you have your own business, you know most of this stuff — but it’s in our head.
My job is to pull it out of you so that you (and maybe improve on it a bit) so that you can run your business as smoothly as possible.
What EXACTLY is your Business Map?
Your Business Map is a step-by-step business blueprint that pulls all the different areas of your business together into a single, shiny guidebook that will have you (and your team) crystal clear about where you are going.
What do I mean, “WORK WITH YOU”?
This is NOT a DIY product. No templates. And… definitely not a one-size-fits-all solution.
This is a done-with-you product where I do 80% of the work and deliver you a customized business blueprint.
I will interview you and dive deep into your business so that your Business Map is 100% curated for your business.
As a side effect, you are also going to get help making profitable business decisions for the systems that you don’t have in place yet!
What business processes will I document in your Business Map?
We will work on documenting the following areas of your business:
|Mission, Vision & Core Values||Company Tagline||Perfect Customer Description||What Exactly You Sell (and Pricing)|
|Know what must-have qualities you look for in any new team member (contractor or employee). This will help you to make streamlined hiring decisions!||I’ll create a tagline for your company so that you can talk about your company in one punchy phrase. This is helpful when it comes to networking!||You and your entire team need to know who you’re selling to so that you are constantly attracting the right clients and customers. I’ll help you nail this down in a way you can use.||Tell me honestly: do you struggle to decide what you offer and at what price point. I’m going to help you apply the 80/20 rule so that you can focus on the products and services that are bringing in the most money.|
|Marketing Process||Sales Process||Referral Perks||New Customer Onboarding Process|
|I’m going to help you get focused and consistent with your marketing (instead of haphazardly hopping on Instagram, you’ll know exactly what your intentions are). We’ll figure out how to tackle the different types of marketing you need in your business & how you should be using them for maximum potential.||(This area alone is more than worth the investment). Do you have a sales process? Did you know that you can have CONTROL over your sales process? If your sales process is “in your head”, I’m going to help you implement and track your prospects and clients at every stage of the sales process.||What happens if someone refers a client to you? Do you have a program in place? Referral perks are a great way of having control of your marketing. I will help you to set up a referral program for your business to have an invisible sales force for your team.||How do you bring a customer into your business? How do you wow them from the get go by over delivering? Yes, this is something you can (and must) document.|
|Customer Delivery Experience||Customer Support||Tools and Technology||Team Member Expectations|
|What are the exact steps that you take to do what you promised you would do? How do you create that wow experience for your clients? You can create a system for doing this.||What are your answers to common questions and concerns? Once you have this in place, you’ll be able to outsource customer service seamlessly. It should be easy to answer customer emails. Don’t ignore your customers!||Have you decided what software and tools you use to run your business or are you hopping around from one calendar system to another? I am a tech geek so I will actually take a look at what you’re using and help you find the right solution for your needs.||What are your values and ground rules for your team? People are not mind readers and if you don’t lay it out ahead of time, you will have frustrating conversations down the road.|
|Team Member Benefits||General Office Information||Roles & Responsibilities||And more….|
|Your team is always wondering if you appreciate them. Everyone is always wondering, “What’s in it for me”? What are the things you can do to incentivize, treat, and take care of your team?||(Holidays, Working Hours, etc.) Do you have policies around when your business is in operation? What are your rules for holidays and days off? How do you want people to ask for vacation?||Documenting the responsibilities of your key team members (existing or future.)|
Where does one person’s responsibility end and the other person’s begin?
|You’ll be surprised how much clarity comes out of our Business Mapping Process.|
Our work together is a 6-week process completed in 5 easy steps:
Book Your Session
|Fill out the application form below and we’ll get on a call to see if the Business Map is a good fit for you. Simply click on the “Let’s Start My Business Map Button” below to get started.|
50-Minute Strategy Call
|You’ll fill out the in-depth questionnaire so I can gather all of the important details about your business. Then we’ll hop on a strategy call so that I can fill in the gaps and help you to establish systems that you don’t have yet.|
Creation of Your Business Map
|I go into full-on creation mode crafting your Business Map. I’ll get in touch with you if I have follow-up questions.|
Presentation of Your Business Map
|Once your Business Map is created, we get on another call so that I can walk you through the entire map and show you how it works! You’ll love how gorgeous this document is!|
Your Living Business Map
|Your Business Map is a living document that will change over time. That’s why I also send you the editable or “living” version of your Business Map with tips on how to update it when things change in your business.|
You’ll also get the following bonuses:
Bonus #1: Branded for You!
As an added bonus, I will even brand your Business Map to match your company’s personality! You get a beautiful, customized product… not just a black and white document because that would be #boring.
Bonus #2: Leverage My Tech Brain
Did you know that I’m a tech expert? Yes, one of those rare computer scientists who actually likes talking to people. I’ll add my technology recommendations directly in your Business Map. It’s easy for me to recommend the very best tech for you because of my in-depth knowledge of your company. (I’ll also let you know if you’re wasting money on expensive tech!)
Are you ready to stop wasting time on the same boring tasks and start growing your business to its full potential?
The investment for your custom Business Map is two payments of 1250 USD.
The first payment is due upon booking and the remaining payment is due upon delivery of your Business Map.
I’ve been creating Business Maps for my customers for a long time.
Even after they spent upwards of 5 figures on consultants, coaches, and training programs, having their own Business Map is the best investment because it brings everything together — and their whole business model feels simplified. (Whew. Talk about a huge relief!)
Your Business Map is truly your business foundation — which is your vision executed by my business-system-oriented brain. It is a written business strategy meets “how-to guide” that you can literally take to the bank.
I only take on a maximum of 6 clients a month because I’m spending my time working ON your business, too. (Right now, I’m booked out for February but you can still APPLY HERE for a spot in March.)
You are losing money every day that you do not have a proper Business Map in place.
This investment will pay for itself many times over if…
|You’ve been in business for a at least one year and are already working with clients.|
|Your daily workload has become overloaded with dozens of random tasks and you feel like you’re wearing too many hats and can’t catch up.|
|You’re craving time to work on the strategy and big picture of your business.|
|You know that the way you’re doing things has got to be more organized.|
|You want to grow your business but aren’t sure how (or if) you can manage growth because you’re already overwhelmed!|
You’re probably NOT ready for a Business Map if:
|You are just getting started in business. The first year of business, things change pretty rapidly so it’s not the best time to create a Business Map.|
|You’re not convinced that having systems is a good thing and you prefer to “wing it”.|
|You aren’t going to follow the processes that we put in place. The only way this investment can pay for itself is if you use it!|
|You have no idea where your business is headed in the next 5 years.|
|You aren’t open to constructive (albeit loving) feedback to improve your business.|
If you don’t know me, I’m Terra Bohlmann, your Business Systems & Profit Strategist.
There’s one thing you have to know: I am obsessed with all things business systems.
I’m that crazy woman who analyzes business operations for fun and offers a simple solution to fix any issues I see. Yes. I. Do.
Just ask any Starbucks employee by my house that can’t seem to get my drink order correct after they’ve taken my exact same order 2 times a day for a whole week. At that point, it’s time for the <queue up my sweet voice> “May I give you some advice on how to make this whole thing easier for you?”)
I’m also that woman who worked for a top-tier consulting firm that helped Fortune 500 companies improve their business processes and delivered technology solutions to save lots of time and money.
Plus, in my entrepreneurial life, I’ve coached hundreds of business owners to provide simple solutions that help fix big business problems.
At what point in my business am I ready to create a Business Map with you?
Right now you may feel small (heck, you may even be a team of one), but I know you want to scale your business in a big way, right?
What I know for sure is that if you don’t have a strategic plan and how-to guide, how will you navigate your business forward?
I can tell you that your success is a direct correlation between understanding where you are now and where you want to be in the future.
I promise that I see you bigger than you see yourself and your future business.
And… I will map out the simple step-by-steps to get you to where you want to be.
If you’re not happy, you don’t pay.
Your happiness as a client is the most important thing to me. Because of that, I offer a no-questions-asked, money-back guarantee.
If you aren’t 100% satisfied with your Business Map, I will give your money back.
Period. I want you to feel completely comfortable making this next step in your business.
Here’s what a few amazing business owners have to say about their Business Maps:
“When I reached out to Terra, I was not clear what I needed, but I knew I needed help. If I wasn’t drowning in my client work, I was drowning in the needs to manage my business.
After 3 years of running a profitable, growing business I realized that I was running at a pace that was impossible to sustain. I was constantly conflicted and unsure where to put my attention because everything was “hot”. Everywhere I looked I was needed, and there was not enough of me to go around. Terra immediately knew what I needed.
Frequently Asked Questions (FAQs)
Is there pre-work?
Yes, upon booking and paying your first payment, you’ll get access to my intake questionnaire that covers about 90% of what I need to get to work for you ASAP.
How fast can you create a Business Map for my business?
I only can do 4 a month because they take a lot of my time and brainpower. Once you book your spot, it takes me 4-6 weeks to get through the process from start to finish. I like to say 6 weeks, but if you are super responsive, I can usually get it done faster.
Do I need to know all the answers to your questions? What if my business is a mess?
Nope, you don’t need to know all the answers to my questions. That’s why you’ve hired me. If I see gaps, I can dig in more to suggest the best solution for you. I don’t mind messy businesses either. The messier the business, the better the outcome for you (and that makes me super happy!).
Why do you do this, Terra?
Because I know with goals, clarity, and how-to steps, business owners have better balance in their lives. After coaching business owners at the start-up phase, growth phase, and leverage phase, I’ve noticed a common thread. Most business owners lack a solid business foundation on which to build their business as they grow and scale. Everyone thinks that they will go back someday to do this type of thing, but as a business grows, so does the demand for your time which causes stress on you, your health, and your family relationships.