People think I’m exaggerating when I say that bringing the right people on board is not only great for your company, but can actually change your life. Trust me…I’m not blowing things out of proportion. Not even a little bit. Finding brilliant team members to help you handle the hundreds of responsibilities, people and devices […]
/ Continue Reading /“What is a Lead Magnet, Terra?” That’s one of the top questions I get from my private clients when I start talking all online marketing-y. If you know what a lead magnet is…great. You are ahead of the curve. Skip the next sentence to get to the 50 ideas that you can use to create […]
/ Continue Reading /For most people, selling is HARD. It can make you uncomfortable and stress you out, sometimes to the point where you avoid sales calls altogether. But remember: You can’t grow your business if you can’t close the sale. How do you take the sting out of generating sales? How do you turn “contacts” you meet […]
/ Continue Reading /I know this sounds like one of those half-hour infomercials that you see on cable stations at 3am, but bear with me. By the time you finish reading this post, you’ll be totally convinced that change is awesome! Although most people dislike change, there are clever ways you can leverage people’s resistance. Probe gently with […]
/ Continue Reading /Can You See Me Now? The Visibility Quiz Yep, this headline is a blatant rip-off of that famous marketing campaign for a cellular company that was popular a few years ago. But even now, you remember it, don’t you? That’s because that campaign was EVERYWHERE. You saw those ads and commercials constantly. It became a […]
/ Continue Reading /If you’re like me – and like most women entrepreneurs, for that matter – one of the big ‘sticky-ickies’ of owning and operating your own business is that four-letter word…SELL. Yep, I said it. The four-letter word. More women are afraid of pitching to a potential client than they are of going to the […]
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