Episode #37: Solve Your Marketing Mystery What’s Actually Working Vs What Isn’t with Natasha Voromiova
The Fast-Track Woman Podcast: Episode #37
Solve Your Marketing Mystery What's Actually Working Vs What Isn't with
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Meet Podcast Guest, Natasha Voromiova.
Natasha Vorompiova is a numbers whisper and the founder of SystemsRock. She determines the 1% that will make a 99% difference in their business. Natasha optimizes her clients’ measurement marketing system so that they have surgical precision over their marketing and can adjust the dials to get to 7 or 8 figures with less hassle and guesswork. By partnering with her, Natasha’s clients grow their businesses in an intentional, predictable way and have certainty in what tomorrow holds.
About this Podcast Episode.
What if you knew the 1% shift in your Marketing that made 99% of the difference in your business? Terra Bohlmann interviews Natasha Vorompiova, founder of Systems Rock, who helps optimize measurement marketing systems so women entrepreneurs have surgical precision over their marketing to adjust the dials to get to 7+ figures with less hassle and guesswork. They talk about why systems is not a scary word and what it means to scale your business. Natasha shares tools and strategies to take the first step to create a predictable way to market your business. If you want to save time in your business and remove the guesswork on what is working in your marketing vs. what is not so you can focus on converting sales, you'll love this episode.
Resources, Tools, and Links Mentioned in this Episode.
Read and Download the Transcript for this Episode.
Announcer (00:02): Welcome to the fast track entrepreneur podcast with your host Terra Bohlmann, you are about to get filled with business strategies, advice and motivation to get you prepared to fast track your five year plan in less than one year. So buckle up and let's create your first class business with clarity and confidence.
Terra Bohlmann (00:29): So welcome back to the fast track entrepreneur. I'm your host, Terra and I am excited to bring you today's guest. She is a total rock star and the founder of systems rock, and she is near and dear to my own heart because she's a systems gal and a process and automation and all of the things that allow us to scale our business. And I just can't wait to like dig in and we'll, I know she's gonna serve you with massive value. We connected through, we were both in a mastermind together and we were able to connect and just it's. I just see a lifelong friendship with her. So let me introduce you, Natasha. She is a numbers whisper and the founder of systems rock.com. She determines the 1% that will make a 99% difference in your business. Natasha optimizes her clients measurement marketing systems so that they have surgical precision over their marketing and can adjust the dials to get to seven and eight figures with less hassle and guesswork by partnering with her Natasha's clients grow their businesses in an intentional, predictable way and have certainty in what tomorrow holds. So please join me in welcoming Natasha, how are you?
Natasha Vorompiova (01:53): I'm so good. Thank you so much to ride such a pleasure. And it's so amazing to just speak with you AMS
Terra Bohlmann (02:00): With your audience as well. Oh, thank you. Thank you. I'm like super excited to dive into all the things that we can talk about. And I just got to say, I know she's a giver and a connector and we'll, we'll laugh about this, but I am too. And so when she, you know, did the intake form for everything we need to collect to be on the podcast, she can, like, I have a question says, Hey, is there anyone else that you think should be on the podcast? And she can, you know, it was put in like eight or nine people. And I was like, Oh my gosh, that's exactly what I do is like, I w I can, I want everyone to be able to, you know, be on things and share their wisdom and whatnot. So thank you so much for connecting me with some awesome women entrepreneurs. Like, there's just, I know, as a connector, sometimes it's like, you know, if you're not a connector, it's like, we're just people we're like, Oh, you know, thanks. But like, it really means something. And I just want you to know that. So thank you for my,
Natasha Vorompiova (02:57): I really, really a pleasure. Yes. And I love connecting and I get things so much out of it. And S when, when someone else just receives it with was so much gratitude like that, that makes my heart bigger. So thank you.
Terra Bohlmann (03:15): No problem. It's just a win, win, and it's, it's, that's a great strategy, but I don't even like to think of it as like, it's like a super strategic than you do. It's like, I literally get joy and I'm sure you do too Natasha, but it's like getting joy out of connecting. Like, so-and-so you need to know. So, and so, and then I just, like, I don't know, sometimes I don't even know what it is. I'm like, you know, Mary, you need to know Elizabeth and I, you too. Like, I just see great things for you. Please connect with each other. And that's how, like, we continue to plant these seeds for potential business partnerships, for friendships and, you know potential clients, like all kinds of great things. So always connect people. There's major joy in that, but today we're going to talk about solving your marketing mystery.
Terra Bohlmann (03:59): So really it's like, what is actually working for you and your business versus what, what isn't working. And I think this is a super hot topic because marketing visibility, all the things I, you know, a lot of my clients have struggled with it. You know, a lot of people do. It's like, you can have the best thing in the world that you're selling, but if people don't know about you and you don't have a marketing engine in place, you know, you're not going to be as successful as you want. So let me just put it back on you, Natasha. What, what would you share of what you experienced with people before they become your clients? Like what's, what's going on in their world? Like, what's their mind, like when they're coming to you going, I need help with my marketing.
Natasha Vorompiova (04:47): Yeah, absolutely. And this is such a great question and such a great place to start, because what I see is that for us in, in today's business environment where we have so many tools and so many ways to promote ourselves and to talk about what we do, it is very, very overwhelming to focus on things that actually work. People who come to me, they usually have already established businesses and they have already certain, they have different ways that they market their, their products or services or their business. And it works for the most part, except for, they don't know what actually works. So the way that they grow and the trap that they find themselves in is that it's just, the business becomes this kind of just a beast that sits on your shoulder, just create more, publish, more, advertise, more. And it's kind of, and it's for, for many, many business owners that becomes the only way that they see themselves and their businesses grow.
Natasha Vorompiova (05:56): And it's, it's, to me, it's heartbreaking because it's not to just stick. It's extremely frustrating and it's not sustainable, but it's also so wasteful because we do all these things. And it's kind of just, if someone had a physical store, for example, selling shoes, like you would never kind of aim to just fill that store with people 80 people, because you, you would want, you feel that sort of people who would actually potentially buy somebody who is already interested, who is already expressed some desire in shoes, but in our online world, because it's so wide and it's sick. There are like so many ways to, to talk about what we do. We kind of just cast this huge net and then wait for people to come in. And we take pride in this acute audience that comes back to us, or it comes to our site.
Natasha Vorompiova (06:52): But when those are people who are not really interested or not interested to right now, it's so much resources goes towards catering to people who are not really listening. And that's, that's really such a big shame. So a lot of people who come to me, they are in the place of, okay, I know that my business is capable of so much more. I know that I'm this amazing miracle worker when it comes to working with people, but I want you have more right. People to be able to serve them and put my energy into working with prospects. That's actually
Terra Bohlmann (07:32): Yup. And I love everything you said, and it's so true because I see all the time and I write, you know, I do like the business maps, like, you know, I work with my clients to create their overall business model. And marketing is one section of that. And a lot of the times they're trying to do everything. They're like throwing everything against the wall. I can't just be on Instagram. I gotta be on Facebook and LinkedIn and Pinterest and Snapchat and tick talk now. And I'm like, we don't have to do all the things. Right. So my thing is, let's create the strategy and then go work with someone like Natasha, that's going to optimize that so that you have a measurement. So, you know, what's working in the return on investment that you're actually making in things. And another thing you said, so I used to own a retail store in a mall, like a really busy upscale outdoor mall, and people would come in and they'd be like, Oh, it's so crowded out there.
Terra Bohlmann (08:25): Like it's so, wow. And there was so much foot traffic, especially on a beautiful day, cause it was in the Midwest, in the United States. And you know, it was a beautiful day. People would come and they just want to be outside and they're walking and, and I'm like, yeah. But look at the amount, look at the number of bags people have, you have, you see a bunch of people, but you don't see a bunch of like shopping bags, which means those are the people that are actually buying something from the stores. So it's the same thing you said with marketing, you can, you know, attracting a bunch of people, but if they're not buying then it's, is it really working? Right. So, and I love that. So from a optimization engine standpoint, so what do you say to that woman entrepreneur, who is really frustrated with trying to do everything in her, in her business and not in, is completely unsure of what's really working. Like, you know, what's your best advice for her?
Natasha Vorompiova (09:24): Yeah. So the first thing for, for us is to figure out what, what is actually working because you cannot be doing more of what works unless you know, what actually works. And it really depends on the size, not even size, but the level of how sophisticated and the big that business is because somebody who is relatively new for them, like even asking if there are forums or every time they get on the call with a prospect or potential client, they can simply ask, how did you find me? And think this way they will collect information about marketing channels that already work. Maybe it will be referrals. Maybe they heard about them on a podcast. Maybe they are amazing at Instagram. And by just collecting these votes and this business owners will know that, Oh, like I need to be doing more of that. And I, and I love what you said, Terra earlier.
Natasha Vorompiova (10:23): And I, what I love about your approach is that you force your clients to focus because that's the only way you can get results. You simply focus and you and I both are systems people. And it's not that you are saying no to everything forever. You just decided, okay. If like, if, if this has been working well for me, and even if it's any good model, even if you don't have measurements, just putting everything into one platform or one marketing channel, and it's making a system out of it, the family that starts working well, and you have space and the resources to add something else to the mix, but it always start smaller and then grow from there. So that, that will be my advice for somebody gives if you're kind of completely overwhelmed and your business is at the point where you can kind of just stick, okay. Pick just one or two things, focus on that and then add more things.
Terra Bohlmann (11:20): And there you go, like you heard like the best advice from Natasha. And I actually kind of stumbled into doing that because I'm married to an engineer. So my husband Darren is always like, where do your leads come from? And I'm like you know, like a lot of places, you know, and like, and I'm a systems person, but I, I never thought about actually tracking it. So, but I do on my intake form, you know, there's the bottom box. It says, how did you hear about me? And I get all kinds of things and what's really cool is now I can track that. And I would have, I never thought never in a million years would I have thought so I would have thought my leads, you know, a lot of them come from referrals. Obviously it's very common in our space. So referrals, I would have thought like a Facebook or Instagram or whatever, but a lot of the times it's through Google search.
Terra Bohlmann (12:17): So SEO and it's because I've been in business for 10 years and there's a lot of good stuff out there. So, you know, and I would have never thought to like double down on my SEO and make sure that when I do publish any blog, post or a podcast, you know, after I do a podcast, we put that on a, on a webpage on my website, you know? So it's worth investing in doing some of that SEO because it's, it's working for me, but for other people, they're like, Oh yeah, no, that doesn't work for me. So, but it's, it's if I wouldn't have known and as a connector, I want to know who referred you because if they put, Oh, so, and so referred me, then I'm going to make sure that I not just say, you know, Natasha, they're like, Oh, Natasha referred me. I want to make sure I reach out to her and say, thank you so much. I wanted to let you know, they booked a consultation. I'll keep you posted. And if they become a client, I'm going to give her something. So as a thank you, and that's an easy, great way to track things too. So that's just one little check box or one little box on your intake form that can make a huge difference.
Terra Bohlmann (13:23): So that's great advice. Great advice. So, so what's your take on social media marketing and how to measure that
Natasha Vorompiova (13:34): In terms of measurements and this, this is kind of the, the second thing that I wanted to kind of touch on because it is, it is critical and we all spend a lot of time on social media with some intention. That's how we develop these relationships. We're a market, our business in a way that's right. People come back to us, but again, it's very easy to kind of spend more time or resources on social media than necessary. And that is because it's, it's quite challenging to, to measure that impact that our social, like sharing or introductions actually make. And that applies actually to numbers that come into our business because once the business is a bit bigger and you are selling at a bit of a larger scale that he's like so many numbers that come in and it's, it's I find with, with my clients that it's not that they don't have numbers, they just have way too many numbers and they don't know what numbers to pay attention to.
Natasha Vorompiova (14:42): So with social media specifically, it's grown being able to gather numbers. But the second very, very important piece is knowing what Sweden pay attention to, because there are so many with social media, specifically, so many vanity metrics that nobody cares because how many likes your page has, or how many followers you have. Yes, it has like some kind of flick weight on what you're doing with it. Of course it's better to have more followers than less, but at the same time, if, again, like that crowd that is passing by without shopping bags, if that's all your crowd and even those are your followers, why have you're entertaining them? But if they're not buying, what's the point. So when it comes to social media the way that I suggest to my clients and this will be because it's technical advice there is this applies to social media as well as to email.
Natasha Vorompiova (15:41): So for us to be able to know where our traffic is coming from, we need to make sure that the traffic is tagged. So every time we post something, whether it's social media, or even when we send out emails, we need to add some kind of a tag to that post, to the URL that we're sharing so that when it comes back, we know the source of that traffic. So that's relatively easily can be done using UTMs. And if we can, we can give some resources with the podcast it's relatively straight forward. But basically by adding these series of little tags to the URL, you are able to know when it's, when somebody clicks on it, that they actually clicked on that URL. And when that person came back, that okay, like they, they came back from, from this specific source. So what I would strongly recommend is first of all, look at Google analytics.
Natasha Vorompiova (16:40): I know it's not very popular advice, but this is something that's my give a lot of insights as to where your traffic is coming from already. Some of it will be a bit unclear. But it's still super, super useful because you might discover something that's you did not know about with, especially if specific podcasts is sending you a lot of traffic or which social media platform right now ranks higher on that list than something else. So with adding those UTMs, those little tags, you will be able to get, get a bit more detailed story. But if you, if you want to have just kind of like an overall picture, just that you can quickly see in Google analytics,
Terra Bohlmann (17:27): Love it. And Google analytics is free, right? I mean, there is, or there's maybe a, is there a paid version of it?
Natasha Vorompiova (17:33): There is, but it's for really, really big
Terra Bohlmann (17:36): And through price. Okay. Yeah. We don't need that. Women entrepreneurs, no free free tool, free tool
Natasha Vorompiova (17:44): Fremantle, and Google has a bunch of different tools that allow you to really take charge of what's happening with traffic on your site and actually, Terra. But what we'll do is I'll, I'll link to a report that anybody of our listeners, without even opting, you can like open it up. And if they link it to their Google analytics account. So if you're listening, if you, our job will be to make sure that you have a Google analytics account and it records some data. So when you open that report and put your Google analytics account into that, there are instructions to get people to see that the report will populate with your own data. And you'll be able to see where your traffic is coming from. What are your most popular pages? How, like, what does the overall flow of your traffic? So all of that will be available.
Terra Bohlmann (18:38): Oh my gosh, what a free gift? Like what an amazing free gift. Thank you so much. It's like, I mean, that is there for you. And we'll put that in the show notes, for sure. Thank you. That'll be fantastic. You know, as a data person, we can relate to this. It's like, you can't get mad if something's not working. Like if you go buy a course, how to be like an Instagram Maven, right. And you're doing all the things and you're this and that. And, but at the end of the day, your Google analytics or your report is it's not doing anything for you. You, you can't get mad at like the fact that you bought the course and did the work and wasted the time you don't get mad, you get data. And this is a great way to do that. And sometimes it's just good to just, okay, well now I know I'm going to double down on something that is working.
Terra Bohlmann (19:31): Like, in my case, it's like with podcasts, which is why I decided to do the webpages. My SEO is pretty good. And like the podcast I'll get people like, how'd you hear about, Oh, from your podcast. And it's like, okay, well, that's working. So why not double down on what works? But I wouldn't know that if I hadn't asked people on the intake, where'd you find out about me Google search, we podcast live event referral. Like, those are my, my main ones. And not to say, I don't go do Facebook and Instagram, but it's not like, it doesn't keep me up at night. You know? So, and that feels, there's such freedom in that, right? Like,
Natasha Vorompiova (20:08): Exactly, exactly. And I want to come back to something that you just said, Sarah, because I think this is really, really critical. And this applies to both systems and numbers. Sometimes we might feel that, especially with numbers, they kind of grade our efforts, but they're just there. They are just an indicator of something that's working or not working. So to me, when I'm following your system, or when I'm looking at numbers, it's more about kind of Jessica what's. So versus I am like, I go to old, I did not do this. I did not do that because it's so easy to pull ourselves into this self deprecating.
Natasha Vorompiova (20:57): But when we look up numbers, it's kind of just like, okay, this is kind of just, is this the same reflection of what's been happening? Right. And it's just data. It's just data. You can't get mad at it. That's not there to hurt your feelings. Anyway, keep going. The next step is the great thing is I think now, you know this number and you know that when you do something, if the number is bigger, then you will do more of that. If it's lower, then you will do less of that. That's the power of numbers. It's, it's, that's why I would, I would invite anyone who is listening to us and kind of for the Gusto on, on the fence about numbers to kind of just ticky peak. Well, what, yeah. So what do you say to people? I'm sure you work with people.
Natasha Vorompiova (21:46): I know I do as well that are like numbers plans. Cause my whole thing is planning. Like, you know, you gotta have a plan. If you want to hit your goals, it's just makes it a lot easier. You're you know, yours is data numbers, you know, looking at the analytics and it's like, what do you say to the person? Who's like, well, I'm just, I'm creative. Like I'm not, that's not my jam. That's not my thing. Like, you know, it's so boring. Like what do you say to them to help shift their mindset around that? There are two things. One and I've learned that with, with system says, well, because there are some creatives who like, you cannot take them into any system. They will not really do well in an environment where you have to follow steps. And if we have listened to this leg, that's the best way to manage that is to have a really amazing right hand with systems oriented.
Natasha Vorompiova (22:47): It's a biggest, you cannot run a business without systems of the South numbers, especially if you want to scale it, especially if you want to see how things are progressing, that doesn't last. However, you have options for whether you will be doing it and the overseeing it's yourself, or it will be somebody else. And it's perfectly okay. If you have team members dedicated to numbers and systems and they guide you and they provide you with the data that you need. However, what I would strongly recommend, especially to creatives and like those who are kind of Jessica, Kate, but I'm not a numbers person to still listen what the numbers say, because that is critical. And a lot of times, especially when we start the business and kind of the business is still small. The business is small. So every time we change our mind or we do something, it's kind of, it's like a little bowl that we just turn and then just say goes in, in a different direction.
Natasha Vorompiova (23:48): Yeah. It's easy to move, to change the course of that thing. And the audience is not so big. I'm just like, Oh, we're talking now about this thing. Oh, alright. Let's, let's, let's go in that direction now. However, when your business becomes bigger, when you have a liner, when you have a cruise ship, that's a type of business that cannot be turned super quickly. You have people that depend on you. It's your team, it's your audience. You have this kind of mystic machine that is working in a tech needs, time and fuel. And there is so much that's involved into making this machine move. Then you are choices to either like, not respect that and kind of like still come up with, with this new ideas and derail everybody, including your audience or create some kind of plan like you were saying, Sarah, and that's okay.
Natasha Vorompiova (24:46): Like for the next three months, this is what I'm committing to. Again, like it's not kind of just the, I, I'm not going to be creative. No, I'm going to be creative, but with a bit of a schedule so that everybody around me can actually adjust to that and take advantage of it. Because if you're, if you have this massive audience, allow them to learn about this thing, like try it out. If you watched, for example, when your program have this amazing results before you're switching your attention to something else. Yeah. And numbers will allow you to, to know what's, what's working in what's, what's not working just like with systems with this offerings that you have. It's not always easy, but it is simple. Especially if you have the right team in place to put that on auto pilot, more or less, and just have it going.
Natasha Vorompiova (25:36): And with numbers, if you have a kind of a little control panel, I wanted to call them in place that allows you to see what's working and what's not working, but that control panel will flag for you. What needs to be changed. So you don't have to be the one always in those numbers, you have, you can have somebody else who is watching that and like, okay, we got a bunch of grade is still good, great, Oh, look here. Like something is not working. Like let's, let's fix this. But once you have that control panel panel in place, you know what to fix versus, Oh, it's not working. What do we do? Do we change the offer? Do we change the marketing? Do we have we outgrown our audience? Then there are so many questions. So with the business, upgrade your tools, make sure that you're tracking your numbers in a way that they are telling you a story versus random collection of numbers. And then the key will be in great hands, even if you're creative. Yup.
Terra Bohlmann (26:33): I love that great advice. So if you are creative, you can have someone, you can have your right hand wing woman that is helping do this and, you know, reach out to Natasha at systems, rock.com. And this is I'm sure something she could help you with as well. And you know, I've seen it time and time again. And I'm obsessed. Are you, have you read the book rocket fuel? Yep. All right. I know it's like, and I'm a natural integrator. I would imagine you're an integrator. You know, you're either an integrator or visionary. But you know, I'm like stepping into the visionary. So I'm getting to that point where I might need an integrator soon and, and whatnot. And it's in all that, and it's a great book. Like everyone should read rocket fuel because it really does take both brains, the visionary brain and the logical integrator systems, I think in checklists, get it done type of brain in order to make your businesses as successful as they can be.
Terra Bohlmann (27:32): And when I think of systems, now, I just replaced that with scalable, like income, because, you know, I've found you can get to the $300,000 a year revenue level, okay. Without a lot of systems in place. But once you want to scale past that 300 to a million to 2 million, 5 million, it's like you have to have systems or else you're going to go crazy. Like there's, you know, and it's easier. And I'm curious on your thoughts. This is my thought, but like, it's easier to put in systems now than it would be a year from now because anytime we change anything, so I'm on Kartra and you know, a lot of people use Infusionsoft or Ontraport or active campaign or whatever. Some of the other hot ones are right now. And it's like, so when we moved to Kartra from active campaign, you know, it's, it's a process and it was a project and it takes months to like re tag everything and move all that stuff over.
Terra Bohlmann (28:37): And you know, and so while, sometimes it's okay to change tools. Like you have to budget your not just money, but your time and your team to do all this stuff. And, you know, that's why, what she was saying earlier, when you're, you're driving a sailboat, it's a lot easier to maneuver versus when you have the cruise ship, you know, it's a, it's a big thing and it can be an expensive project. So it's just better to put these little things in now and whatnot. So so let me ask you, before we wrap up what would be one thing I, I like to ask all the women that I interview is, I guess I've had some men that I've interviewed as well. People that I interview. So the name of the podcast is the fast track entrepreneur. Will you share your best tip on how you can fast track business for our listeners? Like, what is the one thing you wish you would've known that would have helped you even go faster? I wish honestly that I was paying attention my numbers
Natasha Vorompiova (29:42): Earlier because I started as a systems, coach and designer for my clients. And I found systems almost accidentally and not just mentally, but I, when I started my business, I meant to be like a marketing consultants, but then it was total not working. And I was so frustrated because I've done project management right. In my corporate gears. Why is it so difficult to me to manage my business? And I kind of like, I fell into systems and then when they realized what the system is like to me, it was always the conveyor belt. And look, this kid was like so big and I'm listening to this interview and I'm just thinking of this system as a checklist. I'm just like, Oh my God, Oh my God. Like I was totally like not seeing, not, not connecting the dots. So I fell in love with, with systems.
Natasha Vorompiova (30:33): I put them, started creating them for myself and for clients. And then the business became about systems. But as I was working with more and more clients, I realized that when we put the system in place, but the numbers are not there to tell us what we need to be doing to grow the business in the most efficient and fastest way. Then all those systems are waste of time. Yeah. It's not, I mean, it's not entirely, not always, but in many cases it was the, it was slowing down the progress that the business could potentially have. And I became such a big advocate of numbers. Like I switched my business to, with me now I'm making this really, really big emphasis on measurement marketing systems, because that to me is a foundation of our growth and having numbers to fall back on and know what is working.
Natasha Vorompiova (31:32): It just takes, saves so much resources, time, money, and we can also sleep at night because when we don't have numbers and we don't really know what is happening, it's there is always this internal kind of worry that, Oh my God, it's. So it feels like almost stick where the gambling, because it will this work, will this not work? Will this work next month? Will this work next year? Will I have enough money to pay for my child's tuition when, when he goes to college and then just stick and we can totally it's in our hands to take that worry off our shoulders and to bring more predictability when you have those, those numbers. And as we discussed in the beginning, it can be, it can be super simple and manual in the beginning. And like, as your business grows, you will slowly, slowly automate it. And then like, you will have the, the dial so that the Q know what to turn, to be able to get the results that you're expecting. Yup.
Terra Bohlmann (32:32): You can systems make things predictable. It's no different than McDonald's right. You go into a McDonald's, the fries are always on left, you know, this and that. And it's like, it makes it so whether you're in Natasha's from Belgium, right. So it's like, if I go to McDonald's in Belgium, it's going to be just like, McDonald's here in Houston, Texas. So it's like, and it's a system and it works and it's, you know, it just makes everything easier. Right. And I love that. You said you were a project manager. I was a former like PMP project manager as well. And so that was one thing. And my struggle too, was like coming in and doing the business and like completely filling like the wild, wild West and entrepreneur land, where I was like, what made us successful in the corporate world? And I was like, well, you know, you lived by a calendar, you had these tools, you, you know, there were specific checklists to do things.
Terra Bohlmann (33:25): And I was like, Oh my gosh, like, that's what I was missing. Like, and, and it doesn't have to be anything overly complicated or anything, a system people don't you think that a lot of women entrepreneurs think system, they think tech and I'm like system, I think checklist, you know, or step by steps and it doesn't have to be text. So don't let the word systems scare. You systems means scale, scaling means more money, more money means more freedom and all the things that you want to do and experience in life and can give back in a big way and, and all that kind of stuff. So, Oh, this was so good. I just want to thank you so much for being on the podcast and really help explain what systems and the power of having your numbers and you called it a control panel, which I love, I've always thought of it as like a, a dashboard.
Terra Bohlmann (34:22): Right. But like when you're the CEO of your company, and it doesn't matter if you're a team of one right now, or you're a team of a hundred, you were the CEO. Right. And in that case, you've got to have your control panel and your dashboard. And so you can see, even if you have somebody who's your right hand wing woman, that's fine, but don't put the blindfold on and like, just pretend nothing exists. It's like not checking your bank account. Like it's insane. So so anyway, so reach out to Natasha, check her out more. We'll have some resources and tools that she had mentioned in our show notes on TerraBohlmann.com/podcast, but go to her website, it's www.systems,rock.com. So before we wrap up, is there any final wisdom that you want to share?
Natasha Vorompiova (35:14): Ah, Michael, this we've covered so much. And I know we talked a lot about numbers and systems, and I guess the last piece of advice, but thought that I want to leave everyone with is as women entrepreneurs, we are so systems oriented. So we don't, don't get overwhelmed by everything that we discussed and kind of just like, Oh
Terra Bohlmann (35:38): My God, like now, in addition to everything that I'm doing, the guy need right. Tracking my numbers too. There are relatively simple ways to do it. And if, if you have questions, feel free to reach out, but also think about everything else that you are doing in your life outside of your business. It's all system spaced. You go to a supermarket, you think, you know how to navigate it in order to get the most things in, in the occupied, by the time you're at the cash register, organizing kids and making sure that they have everything before their school year or whatever that is, you have a system. So it's simply kind of allowing yourself to see your, see yourself as a person who can do it.
Terra Bohlmann (36:24): Great advice. I mean, my brain logic does if I have to do it more than once, if I can do it once, but if I have to do it twice, it's going to, it's going to get a system. I mean, and, and that's how we are juggling so many things. It's women entrepreneurs. We have to have systems and many systems in place or else we're just making it harder than it needs to be. And let's be in business to flow. Let's be in business to like work in our zone of genius and not to like be stressed out over things and systems solve that for you. So it's perfect. Thank you again, Natasha. And let's, I look forward to continuing our connections and our friendship and all that fun stuff. Thank you, Terra. Thank you. It's been amazing
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