Category Archives for General Marketing

If Riches are in Niches…then Why Am I Not Rich Yet?

Struggling to pick your brilliant Business Niche? That’s normal (because it’s right under your nose.) Niche (pronounced “Nich” or “Nee-sh” if you are fancy-pants) is defined by our old buddy Webster by “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people.” Here’s […]

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How To Create The Perfect Work-Life Balance

Do you feel yourself being pulled in a million directions?Are you constantly saying ‘there’s not enough time in the day?’Wondering how to juggle your ever-growing business AND yet have quality time to spend time with family & friends? The answer is balance The key is to “schedule” both your work and personal activities. And…putting boundaries around yourself (but […]

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A System About Picking A System

You’re probably wondering . . .WHAT EXACTLY IS A BUSINESS SYSTEM?A system is a step-by-step process that uses people,technology or a combination of both to producea desired business outcome That’s my personal definition. According to Box Theory, a business system is “a procedure, process, method, or course of action designed to achieve a specific result.” Notice that a […]

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6 Secrets to Smooth Business Operations

Do you feel yourself pulled in too many directions? Are you building your business as you go and can never take the time to step back to build your foundation? We’ve all been that woman who feels if she has one more business meeting, play date or birthday to squeeze in her planner, she needs to run […]

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How to Prove Your Marketing Works

(And How to Dump What Doesn’t) Are you spending too much time (and money) marketing your business? If you have to ponder this question and think “Yes” or “Maybe”…keep reading. As the CEO of your business (yes…even if you are a solo-preneur, you need to be thinking like a CEO) by driving your business strategies using systems that […]

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