Episode #65: Stress-Free Launches in Your Zone of Genius with Tasha Booth
The Fast-Track Woman Podcast: Episode #65
Stress-Free Launches in Your Zone of Genius with Tasha Booth
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Meet Podcast Guest, Megan Haney.
Tasha Booth is an agency owner, coach, and podcaster.
She is the Founder & CEO of The Launch Guild - Course Launch Support & Digital Marketing
Implementation Agency supporting established coaches and course creators with Course &
Podcast Launches, Operations & Systems Management, and Content Management &
Repurposing. Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius.
Additionally, she mentors virtual support pros (VAs & OBMs) who are passionate and ready to grow their businesses while living life on their own term and is the host of the How She Did That Podcast -- a podcast for Virtual Assistants, Online Business Managers, and Project Managers to learn business and tech tips.
Tasha is an Air Force wife to her husband Scott, stepmom to Grace & Meredith, and work from home dog mom to Stanly and Boomer. In her spare time, she watches true crime tv, sings karaoke, and tends to her organic vegetable garden.
About this Podcast Episode.
In this episode, Terra Bohlmann interviews Tasha Booth, digital marketing agency owner of "The Launch Guild." She's committed to helping entrepreneurs have stress-free launches. Tasha specializes in helping coaches and course creators launch courses, podcasts, and programs. Her agency does operations and systems management - including content management with a key focus on re-purposing content. With a team of over 20 strong, she is able to support her clients so that they stay in their own zone of genius. Terra and Tasha dive deep into launching, getting support for your business, and working on the high-value tasks that move the needed for your revenue. In addition to running her digital marketing agency, Tasha also mentors virtual support pros who are passionate and ready to grow their businesses while living life on their own term. She doesn't just launch podcasts, Tasha has her own podcast called "How She Did That" which is dedicated to serving Virtual Assistants, Online Business Managers, and Project Managers to learn business and tech tips. If you are looking to scale your business through launching without the burnout, you'll love this episode.
Resources, Tools, and Links Mentioned in this Episode.
Read and Download the Transcript for this Episode.
Intro (00:01): When you give smart women a five-year plan, simple business strategies and a positive mindset. It's amazing how fast your business can grow. Welcome to the fast track woman podcast with your host and business strategist, Terra Bohlmann. She helps women business owners stop winging it and board the fast track to success. When she's not making high flying dreams, the reality you can find her traveling to random destinations, desperately tracking down Chanel, broaches, or sipping overpriced coffee drinks. Her purpose in life is to help you build a profitable first-class business, smooth out the bumpy ride, and finally have more time, energy and freedom. So buckle your seatbelt because this episode of the fast track woman takes off right now.
Terra Bohlmann (00:56): Welcome back to the fast track woman podcast. I am your host Terra and I am so excited to interview a total rock star who and I'm Sue. I'm so glad we got introduced because Tasha booth is an agency owner, coach and podcaster herself. She's the founder and CEO of the launch Guild. It's a course launch support and digital marketing implementation agency supporting established coaches and course creators with course and podcast launches, also doing operations and systems management and content management. And re-purposing Tasha's team is over 20 members strong and works together to support their clients in being able to be focused in their zone of genius, which we're totally going to talk about. Additionally, Tasha mentors, virtual support pros, virtual assistance, and OBMs online business managers who are passionate and ready to grow their businesses while living on their own term. And is she's also the host of how she did that podcast.
Terra Bohlmann (02:07): A podcast for virtual assistants, online business managers and project managers to learn business and tech tips. Tasha is an air force wife to her husband, Scott step-mom to grace and Meredith and a work from home dog, mom to Stanley and boomer in her spare time. She watches true crime TV, sings, karaoke, and tens to her organic vegetable garden. So please join me in welcoming, Tasha to the podcast. How are you Tasha? I'm fantastic. Thanks for having me. I'm so happy to have you like, Oh, you're a total rockstar and I'm just so happy that your business and your talents exist for other women. It can be women. I'm sure you also support men as well, but we need you in our life, especially in the tech side and all the things, Oh, we, you know, you allow other people to shine and what they do, which, ah, thank you. I love it. So let's dig in. So tell me, how did you get started in your business? Like, you know, I know, you know, I know this because I'm also a system Z type of person and you know, it's not like we go to school and like, you know, this is our career path. So what, what got you into this?
Tasha Booth (03:26): Well, it's funny you say career path because my degree is in musical theater. Yeah.
Terra Bohlmann (03:32): I'm a computer science person. Yeah.
Tasha Booth (03:35): Did that for 12 years and then just got tired of the feast and famine. I had a full-time nine to five job and I was actually, I was one of those people that loved their job. It just was in a non-profit sector, so it didn't pay very much. And so I had a hobby blog that I was in a lot of Facebook groups for and everything and started seeing people looking for virtual assistants, which at first I didn't even know what those were. And I was like, you know, let me like become a VA part-time evenings, weekends kind of thing, to pay off some student loan debt, some credit card debt. And it quickly snowballed to the point of where I got to leave my nine to five in eight months, eight months after I had started my business, I was outpacing what I was making my nine to five.
Tasha Booth (04:17): And I found myself drawn towards coaches and course creators because they, I really enjoyed the tech and they always had something new and I'm a person I'm definitely a start. I'm a person who enjoys different things, having something new to do and new to learn every single day. And so what, the reason that the launch Guild started was because I got tired of being a Jack of all trades for my clients, right? Because they would need a copywriter, a Facebook ad strategist and a graphic designer and all of the things. And I really wanted to stay in my lane and my zone of genius as the tech person on their team and the virtual assistant on their team and wanted to hand off the other things to other people. So I thought, what if I had kind of this like digital marketing business in a box, right? Your team in a box where my team was able to be experts at all of those individual things that we could support our clients kind of holistically and how we supported them for their launches.
Terra Bohlmann (05:09): That's so cool. And it's so needed. And I'm glad that was the big aha for you because, you know, even as a coach or, you know, if you're expert in your space or whatever, it's like we have to then play project manager role or whatever and, or hire a separate project management, you know, manager. And it's like with you, it sounds like you kind of get it all in a box, which like, let us do our thing while you do the thing. So really, really cool. I love that. That's awesome. So you had referenced, like you wanted to be, you recognized that you needed to stay in your zone of genius. And I love from a business model perspective that you're like, if this is my jam, but we also need this, how can I bring them and handpick and probably train and Curie and, you know, bring them under my wing and umbrella to be able give an amazing service to my customer.
Terra Bohlmann (06:00): What was your journey like when, cause I know what that's like to, I, I always say all the time to not just myself but clients like, just because you can do it doesn't mean you're right. You're making your money because you're coaching or you need to be doing, you know, the webinars or you need to be doing the things that keep you out front, you know, you don't need to be building your website, like, you know, type of thing. So especially when a lot of women business owners, I think tend to be control freaks and I'm raising my hands. Yes, that's me. I struggle with that all the time to tell us about your journey of how did you finally go pump the brakes here? I need to focus in my lane, right? Yeah.
Tasha Booth (06:40): Yeah. That was definitely a journey because as a virtual support pro myself and coming from that place, I'm definitely type a, and I know the way that I want things to be. And I definitely have this fear at first of, you know, my clients are the people being referred to me or coming to me for me, if I'm building this agency where they're probably not even going to be working with me, how are they going to feel about that? But what I, and so I'm a huge proponent of coaching. So I've always had a coach from like month three of my business. And one of my coaches just said to me, two important things. Number one, Tasha, you're not that special,
Terra Bohlmann (07:15): Which sounded
Tasha Booth (07:15): Harsh at the time, but she meant it in love. And what she meant was that like, I can find people who will support my clients the way that I want to support them. And also I can train those people to do it the way that I want it to be done. And so that was definitely a journey and it was definitely an aha moment of if I can find that raw talent in them and people that have the soft skills and, you know, the communication skills and the ability to care for our clients and everything, everything else is teachable. That's kind of the community that I've curated within my team at the launch Guild, that we are a community and that we're on this journey together. And that we're going to the goal is to support the clients and everything else is working towards that goal, improving our systems and improving how we do things at the launch Guild is always to support our clients in the best way possible.
Terra Bohlmann (08:03): So, so much goodness there. Yeah. It's like sometimes we just have those people who just call us out and I'm like, and I remember I had a, so I came from the corporate consulting world and I had my female CEO tell me once it's like, everybody's replaceable. I was like, I am like, no, I'm really good. Like I actually care. I bring in money now you're replaceable. But then it also gives you a sense of freedom. And so at first it shocked me and then I was like, you know what, you're right. And I should be training my replacement so I can move on. And that gave me a sense of freedom of like, okay, I don't have to stay on a specific client forever. Like I want to train my replacement. And so I got really good at that. I became the transition queen, so they'd be like, Oh, this project's a mess.
Terra Bohlmann (08:50): And then Terra, you know what I was like, okay. It was good. But it was also man. I just, I never got the easy projects, but but anyway, so yeah, like I love that. That's really, really good advice. So thinking in terms of launching, right? Like launching is your jam. That's what, you're what you're good at. I find that a lot of women, specifically women business owners will like put off a launch because it feels and you know, and the one thing I always say, like, I'm a coach for women. Like we understand each other differently. We feel like we're like the full heavy, I don't know. It feels like I'm busy enough. Do I need to add something else to it? So it's like, so we just we'll put it off. I know I did that for years. And until you're finding like, okay, just do the, you know, and I'm a perfectionist and you know, we're typing, so you and I are vibing on that.
Terra Bohlmann (09:44): So it's like, all right. So let me work really hard for everyone else. And then I'll just like, you know, sure. I'll get to myself later, you know? And so what do you tell the woman now that you've been through it? Like when you need to launch something and it could be an existing product or an offer you already have, but you want to do a big splash with it and actually make a launch around it. Like, what do you tell her to, you know, besides just do it because of course there's like just launch ugly is what I tell myself now, which still gives me anxiety. But whatever, you know, you just do it scared, but that's, they're still resistant to it, but the women you work with.
Tasha Booth (10:24): So I think that one of the reasons that they come to us is because they do have those launch fears and they've also realized that they're not great at everything. And that's okay. Right. So I don't expect, like we recently had a client, she's an attorney, she's a DUI attorney. And she wanted to launch a course for other DUI attorneys on how to like prep for, you know, for being in court and everything. And she's an amazing DUI attorney, but like, I don't expect her to know the tech of launching, right. Just like she wouldn't expect me to know how to be a DUI attorney straight off the bat. So I think that we need to, like, when people are launching, they need to understand that it's okay to not know everything. And that's why you hire a team. Or if you're not ready for a team, yet you hire at least a person to be there to support you in that launch.
Tasha Booth (11:12): I think that that's one of the big things that people try to do all the things themselves and realize that the learning curve is pretty great because it's, it's just not, there's one of genius, which is you know, of course. Okay. So I think that, that's the first thing. And then the second thing is I think people give themselves too short of a runway in terms of how long they think it's going to take to launch. I can not tell you how many people like send us, you know, discovery call information every single week, you know, fill out our contact form. And when we say like, when's your projected launch date? They're like, Oh, next Tuesday. I'm like, there is nothing that we can do.
Terra Bohlmann (11:50): I love the runway analogy because everything I do is like travel. Like if you think about that, like a big, you know, triple seven has a long runway because it's going to go further, it's going to have faster. It's going to carry more people versus like, you know, a single glider. It's like, okay, like go. And so I love that analogy of having size runway. So in your experience, like if someone's like, okay, finally, I need to launch the thing. Like what time, like what's the typical timeline you would recommend?
Tasha Booth (12:23): Yeah. So it really depends on, do they have an existing audience that is already primed and ready? Like have they been doing the work in terms of emailing the list consistently being engaged on social media? Like, do they have an engaged list either, you know, an email list and or some sign, some kind of social media presence, like, are there people that are already ready to buy the thing, if there's not, then the runaway that we often recommend is like 16 weeks, especially if like there's going to be some ad support behind it, those sorts of things, we can kind of warm up an audience between like 12 and 16 weeks if they've already got that. And it's just a matter of, I already have the, the audience they're asking for this thing, I just need to get, you know, the sales page and the tech and all of those pieces ready to go. Then we like it at least eight weeks. We don't do anything less than eight weeks because you know, you just, especially, if you're going to have a team and you want to do it the right way and you want to take more people farther, you just want to make sure that you're creating the time so that it's a stress free launch. That it feels good. And it's not feeling heavy.
Terra Bohlmann (13:22): Right. Because if it feels good and feels light, you'll do it again. Yes, exactly. We don't want to be one hit wonders. I was talking to my coach yesterday and that was so the, you know, that was an aha for her was like, I think it was hurt. You know, the coaches coach was like, what should you be doing during a launch? They told her as little as possible. So the thought of that was like, wait, what? Like me, I purposely, if I didn't have specific intentions around it and somebody like you going Terra, stop, stop, stop. I would be making up stuff to do because it would feel uncomfortable.
Tasha Booth (13:59): Yeah, exactly. And that's, but that's the place that we want our clients to be in that like, once you get to your launch week, you're able to stop and breathe and get a good night's sleep and like, remember to eat, you know, and just be able to, I know it's like the little things, right? Like, Oh, I forgot to eat, you know, but just be able to really show up for your audience and be excellent at what you specifically do not have to like be excellent at writing emails at the very last minute at 11 o'clock for the next morning to go out at eight, you know, but be excellent at showing up on your webinars or your Facebook lives or Instagram stories or wherever you're going to show up and be excellent at that because you've been able to prep properly for it.
Terra Bohlmann (14:40): Oh my gosh, this is such goodness. Can you explain to people, like I told you on the pre-show I call it the TV show that, you know, a lot of clients that I work with, like the online world is somewhat new to them. Like they're I call old school because that's still works. There's plenty of millionaires. Don't even have a website. If you can believe it. They do really well. And you know, even for me, like I, my lead generation came in having two live events a year. And with once, you know, the corn and COVID and all that stuff happened, it forced me to have to relook at my own business model of like, all right. I mean, I know I've been I've been a member of digital marketer for about, I don't know, 10 years now and I never log in, but it's there just in case I keep paying the monthly fee in case I need to log into to whatever, figure something out, but it's like, okay. So I get it signs. Are there online launch going to happen? What do you say to that person who the thought of launching is like, Whoa, like they can't even imagine what do you w like how you, I'm sure you have a system, like, what does the step-by-steps and what does that look like for them so that they understand, you know, the right way to do it. And then, you know, like obviously your team and you support them on the journey, but what's your, what's your framework or your step-by-step.
Tasha Booth (16:01): Yeah, I think the first step is them getting really clear about what their course or program or whatever is going to be like, what is it going to include and what does it not going to include? I feel like so many people see kind of the big gurus in the online space and think that they have to include every single thing that could be included in terms of upsells down sells bonuses and everything. But what is the core in terms of the transformation you want your clients and students to have at the end of your course? And that's where you start? I think that we can start with kind of a beta, a scaled down version of what we eventually want it to be, because that's where the magic lies. Right. Just getting it out there and getting people excited about it, first, getting some feedback on it and then relaunching it, improving it and relaunching it again.
Tasha Booth (16:48): That's when amazingness happens in your launch. So really looking at how do you get that ideal student, that ideal client from where they are all the way through their success path, to where you want them to end up and then creating an outline from there of what that looks like, and then just really working your plan in terms of the course content being strategic about it and everything. And that should be, I don't even include that in the, in the launch round way that we do. Right. That's all like, kind of the pre-work that should be done months ahead. If not, you know, at least weeks ahead before you're thinking about the actual launch piece of it,
Terra Bohlmann (17:24): I love it. So that would be even an indicator for you. Like if they're a good potential client or yeah. Right. Yeah, exactly. Which is huge. So very cool. So then once they do, you know, the pre-work and then what is the launch runway? Like, what does that include? Like where does your team come in on that?
Tasha Booth (17:42): So my team usually comes in about eight to 12 weeks out. And the first things that we have our client do or clients is to make sure that they are slowly warming up their audience. So it's amazing. And it's always a better outcome when you've already been, you know, in contact with your existing audience when you've been emailing them and stuff like that. But then as you get farther along, you want that to become a little bit more intentional around what are their, what is the ideal students concerns going to be, what are their objections going to be and how can you get in front of them? And in front of them there, those objections. So that by the time the cart is actually open and we're actually in our launch week, they're already like, Oh, I get it. And I'll give you this example.
Tasha Booth (18:24): So I have a course called built for profit it's for VAs is for brand new and aspiring virtual assistants. So a lot of the questions that they have, number one around mindset of like, can I do this? Is this possible? Right? And then number two is around like the, do I have enough time? I'm still in my nine to five, like the actual logistics of like, how can this work? You know, so a lot of my content before, like in my eight weeks before my launch becomes around, like interviewing people who have taken my course who were in a nine to five interviewing moms who, you know, had three kids at home and still created their business. And those, those sorts of kinds of conversations so that they understand, like you're not alone in this, like other women have been where you are and have done the thing and made it possible. So really getting in front of the things that, the reasons that they're going to say no before they even realize that, Oh, that's the reason that I was thinking of that I was going to say it say now
Terra Bohlmann (19:21): Brilliant. So it's like, you know, she's doing it, she's addressing the objections or anything's even like coming that way. Yeah. So brilliant. Like I'm already learning and thinking through things like that I didn't do right now that I'm going to be able to, mine's going to be a launch, just kind of like a splash. Like when I launched some, like my mastermind, you know, it was like, okay, it's going to be my signature offer. I had a huge event. I was like 120 people at a country club. And, you know, like the balloons, this or that. And I was like, okay, here's the thing, you know? And then it continued to be an evergreen enrollment. So in what you do from a launch perspective is what do you, what do you see happen or can both happen where it's like, it should be, you do better if you just have the launch and then it closes, or is it like you have a bonus that will close. And then there's also, you can have people enroll in your saying your course or program any other time. So I feel like
Tasha Booth (20:24): There needs to be some kind of internal urgency for the person to make the decision now verse, you know, 90 days from now. So that is either an open or closed. That's a special bonus. That's special pricing. We were at my team and I were getting together the other day, we were talking about like, what's working in launching now. And one of my team members said, you know, I feel like a lot of our clients, especially those who are in more like holistic, more Rue clients, they're over kind of, you know, the bro marketing kind of thing of like the internal urgency. And I said, well, it doesn't have to be that, like, we put deadline timers on every page and it's like, you know, buy it now. Or this offer will never be there
Terra Bohlmann (21:03): Again. Or like
Tasha Booth (21:05): Limited number of spots. And you're like, but it's on the internet. Like, how is that limited? Right. So it doesn't have to be that kind of thing, but there's some thing that makes the move now versus later. And so whether that's like a special bonus or you know, a live masterclass with you or some sort of something that makes them say, Oh yes. Now is the time for me to do this instead of putting it off because we as humans, if we have no reason for it to be urgent, we'll just be like, Oh, I'll do that later.
Terra Bohlmann (21:34): Yeah. It will always be there. Right? Yeah. Oh yeah. Yeah. No, that's, that's really good because yeah. I mean, even, you know, for me it was like, okay, it took me, I was, I was telling someone else earlier today, I was like about seven years ago I had 26 offers and it was like really embarrassing, because again, it was, and we'll get back to like staying in your lane, which if anyone, like, if they would give me something, I could do it and they'd be like, can you also do this? I'm like, here we go. I can totally do that. No, no, no. And then you have this like Frankenstein business model that you're like all over the place. And I was like, pump the brakes, brakes, and wondering why I was completely overwhelmed and like not seeing the results. So then I scrapped all of that and did one thing and I kept the main thing, the main thing, the main thing.
Terra Bohlmann (22:22): And that was like, okay. So then I had the mastermind for multiple years. Got that systematize, got that down, you know, kind of, that was my thing. And then it was like, okay, now I can enter it because people would ask you, like, do you have like a mini version of this? Or can I, you know, and I'm like, okay, you start. Okay, cool. And then I, so now I finally have the signature program, which is the accelerator, the upsell, which is the mastermind and then the down sell for people who aren't ready for the signature. So it was like, Oh my, but it has taken seven years to get that clear to do it. So it's like, so what do you tell that person that, you know, when they come to you and you're like, Oh, they would be such a great client, but Holy smokes are all over the place. Like, and she's not staying in her lane. Like, what's your advice for her?
Tasha Booth (23:13): Yeah. I would look at what is the thing that lights you up and that you love to do and what are your clients most needing you for? So I, I like to look at it kind of as like a Venn diagram thing, you know? And there's like three. Yeah.
Terra Bohlmann (23:32): [Inaudible] I love it.
Tasha Booth (23:32): And there's three circles that we want to get to the center of. So one is, what do you love to do? What is, what are you excellent at? Not just like good at, but like, what are you amazing at like genius level? So what do you really good at? And then also, what are your clients coming to you for? What are they paying you for? Right. Like what is already been validated when you get to the center of that, that is the sweet spot and where you should probably start at, you know, in terms of curating, like your signature service or your signature suite of services, and then you can grow out from there. I know that when I first started as a virtual assistant, I thought that I had to offer everything. And so I was offering things like research and data entry and transcription. And I, my typing is awful. Like it would take me forever and then I have to go check everything. But then when I looked at like, okay, what are people actually referring me for? Like, Oh, it was tech, it was launched support. It was core support. It was those sorts of things. And that's when I was like, this is what I'm good at. And this is what's going to light me up, make me, enjoy my business more and make me a ton of more money.
Terra Bohlmann (24:39): There you go. There, you have it. And it's, and I totally, I, I feel that so it's like, I can see being in a niche, like being in being a virtual assistant and then you like graduate to maybe being an OBM, the online business manager side of things or whatever. But like, if you're in a community of other, VA's like, I, you know, if you're a VA, you always know other VA's because we are always, cause we're typing, we're checking everyone out. We're like, you know, and, and women were connectors anyway. So it's like, Oh, so-and-so is a VA. You need to meet them. And so next thing you know, you have like, you know, all the VA's and you think, Oh my gosh, like there's a kazillion BAS in the world. And then meanwhile, your target, market's like, what's a VA, what's that stand for?
Terra Bohlmann (25:22): And you're like, so in it, and for me that, and I started as a business coach 10 years ago, and coaching wasn't even big. It was like in someone's like even told me like, Oh, you want to be a business coach? And I was like, I don't know. I just want to help and mentor women and give them strategies so they can go there. Oh, you want to be a business coach? I was like, Hmm, no, like I was so, cause it was like, what is that? And then I went and hired one and I was like, Oh, okay. Yeah, this is what I do. And then what do I do? Google all the business coaches and you're watching them and then right. And we're like, Oh, they do this. Maybe I should do that. You know? And like, Oh, they do this like, Oh, they coach on mindset.
Terra Bohlmann (26:05): Maybe, maybe I should do that. So let me go down a black hole of like learning and people are like, Oh, are you a life coach? No, I'm a business coach. So it's like, you know, you, we start going down these rabbit holes. And for me it was, that was my 26 offers. And once I put the blinders on like a race horse, like I'm in the cage, I'm ready to go. Right. It's like, you got to put the blinders on and just not compare yourself to anyone else because that's what is going to cause all this crap in our head. Right. Is that what you found in the VA world too? It was like, you start playing the, Oh well she's doing transcription. So I should probably that. Yeah.
Tasha Booth (26:44): And yeah. And it's, it's so easy to, to see what other people are doing and where their success is happening and thinking like, if I want to be successful, I have to copy what they're doing. Right. Instead of they're successful because they're staying in their lane, they're staying in their zone of genius. And if I do the same thing as in, if I stay in my lane and in my zone of genius, I can be successful in my own. Right. It's so funny because like so many of the women that I coach the other day, one of the women in, in one of my programs, booked imbalance, she said to me, like we had our one-on-one coaching session. And she was like, I was talking to my mom about, you know, booked and balanced and everything. And, you know, I explained that it was all these other VAs and OBMs, and my mom was like, well, aren't you in this group with like all of your competition. And she's like, but they're not my competition. Like, you know, all of us bring something unique. All of us have like different things that we are experts at, that we specialize in and everything. And that's the beauty of this world that you can, you can be offering basically the exact same thing on, you know, the front end, but because you do it your way and because you're, you're staying true to yourself, it looks totally different and is vibing differently with different types of clients and that's, that's awesome.
Terra Bohlmann (27:54): Yes. And when, especially I think women do a really good job and coming out of the Tran, you know, the corporate world, it was just very much more cutthroat, like women like competing for the promotions and not supporting each other as much a decade ago. I'm like feeling so old. We're now it's a much more like, Oh, kumbaya kind of world, but you know, it's we want to come with that. What do they say? It's like, let's be, let's collaborate, not compete. And I love that. Like you're like, Hey, my jam is podcasts and launches. And some other VA may be like, you know, managing someone's email and that's what they do. And they love it. That was my big aha was like, Oh my gosh, there may be somebody that does, will do what I needed them to do. And actually a love it.
Terra Bohlmann (28:44): And I may not love it and actually do it better than me. I was like, Oh my gosh. And there are people. I mean, my, my first thing recently, like in the past year that I completely outsource is my bookkeeping. I mean, I had a bookkeeper in the past and, you know, and then I would always like, I'd still have to do the things. And I'm like, it is completely like, I just want to log in and see my panels. And, and that was like, Oh, as the best, like 300 bucks and it's only 300 bucks a month I spend on that done cheap. And then, you know, it's like finding those things that allow us to manage our business, make business decisions and not have to worry about it. So I don't dread tax time anymore. I'm like, did it log in? Here you go. There you go.
Tasha Booth (29:32): And when you also think about the ROI of getting that time back, that you would have taken, like to do it, which probably would have been double if not triple, like the time that somebody who is really trained in that and knows exactly what they're looking for and exactly how to do that. Right. So a lot of times it's not even worth it in terms of an ROI, because like you could be working with other coaching clients and getting other coaching clients in the amount of time that it takes you to do your own book.
Terra Bohlmann (29:58): Yeah. Well, and for me, it's like, I don't even have a single book keeper, like I'm, you know, and it was, it's hard for me because I've always, I've coached a lot of bookkeeping companies and bookkeepers, but it's like, I love them agency model. So I like, I love what you do. It's like, because I only have to worry about my relationship with Tasha, right. Or like my assigned account manager or whatever. But even if she leaves or he leaves, you're going to replace them with someone else. Awesome. And I don't even need to worry about that. So I like, to me, I don't necessarily care that it's Jim, that's working on my books or if it's Jennifer, like it's just done and you know, that's so there's so much freedom that comes with not even having to worry about that. So I think going the agency route is brilliant. Yeah. Thank you. Very cool. Your smart lady Tasha. You're a smart lady, so. Perfect. All right. So, and before I ask our final question, tell us how can people learn more about you or where can they get in touch to learn more about you and your agency?
Tasha Booth (31:02): So they can go to the launch, gil.com. That's also our social handles for Instagram and Facebook. And I hang out a lot on Instagram. So yeah,
Terra Bohlmann (31:11): Me too. I'll DM you when we get off. I love it. I do love some Instagram. So, okay. Very cool. So go to her website and we'll also have a copy of the transcribed episode. It'll be up on Terra Bohlmann.com/podcast, and we'll put links to Tasha's agency and all the things and any resources and whatnot. So go check that out for sure. So this is, thank you. This is just fantastic. And a wealth of information. The last thing I like to ask everybody is it's called the fast track woman. So that being said, so thinking back to those times where you felt like you were spinning your wheels a bit and you know, not going as fast as you knew you could go, right. What advice do you have for our listeners that are struggling and wanting to go faster? There's smart, you're smart. I can tell like type A's tend to be that way. What is the advice you wish you would have taken in those days that really helped you?
Tasha Booth (32:15): So I think the advice that I got and that I took that helped me was to be consistent, even when you feel like nobody is watching your Facebook lives or commenting on your Instagrams or any of that stuff be consistent because there are so many people who are not, you know, commenting, but are noticing what you're doing. And I think the consistency, I always view it as like a snowball going downhill.
Terra Bohlmann (32:40): That it's one of those things that starts off small and it starts off slow. But if it keeps rolling downhill, it picks up that speed and it picks up that strength and it just becomes a Boulder. Right. So, yeah, be a Boulder by just continuing keep going. I love it. Consistency is so key. And that was, I mean, I know that that works because when I had the 26 offers and I went to one, you know, and it's like the one thing, the one thing, and it could win and you start filling that overwhelm. Like I know my internal system is when I start to feel overwhelmed. Okay. How can I simplify this real fast? Yeah. Because if not, I'm going to bow. Yeah. And, and I don't want to do that. So yeah, she is a hundred percent, right. Consistency always wins. It wins over the big ad, spins it wins over anything that is inconsistent.
Terra Bohlmann (33:29): So do one thing really consistent and you'll, you'll see a result. It might take a little longer, but at first, like you said, that momentum, like you see it probably especially in list building, right? Yes. It's like, Oh, it takes forever to get to those, that first thousand subscribers, then it's like, okay, fast. Or you stayed on Instagram followers. Right. I'm sure you see that with some of your clients too. It's like, I just want to get to 15,000 so I can have the swipe up. Yeah. So it's like, but the consistency always wins. So that's perfect. So this has been so fantastic. Thank you so much, Tasha, like queues. So good. So good. So definitely go to her website, the launch guild.com and get some more information. And if you want to work with her, like just go sign up to, I imagine to have a conversation, but I checked out the website, your website. So it's very, very cool. So thank you again. And we'll talk soon. Thank you.
Outro (34:28): And there you have it. Another jam packed episode of the fast-track woman podcast, don't forget to visit Terra Bohlmann.com where you can get more business tips and strategies learn how we can work together to accelerate your business success or access this podcast. Episodes, show notes with a full transcript and links to resources mentioned today. And if you enjoyed this podcast, I invite you to leave a review so that we can help serve more women business owners to like you until next time here's to owning your time and valuing your word.
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