Episode #19: Breaking Through A Brand Identity Crisis with Patsy Balacchi

Intro (00:00): Welcome to The Fast-Track Entrepreneur Podcast with your host Terra Bohlmann. You are about to get filled with business strategies, advice, and motivation to get you prepared to fast track your five year plan in less than one year. So buckle up and let's create your first class business with clarity and confidence.

Terra (00:28): Welcome back to The Fast-Track Entrepreneur. I'm your host, Terra Bohlmann. I am super excited to dig into today's topic, which is all about breaking through a brand identity crisis that you may have. And it's one of these things that's near and dear to my heart because I, you know, I've been in business 10 years, I've had multiple brand identity crisises myself. And when you work with the right person, they change everything for you. And so I'm going to introduce you today to Patsy Balcchi who is amazing at helping break women entrepreneurs through their brand identity. Christ this and make it so that it's a beautiful marriage of who they are and how they want to feel. So let me introduce you to Patsy. She's the creative director and she's also a fengshui consultant at Zenotica. So she's the founder of zenotica.com and she helps transform women entrepreneurs, businesses with award-winning graphic design, married with the Eastern practice of fengshui with her 20 years of experience in visual communications, web and software interface design, and an equal number of energy healing modalities.

Terra (01:51): She helps clients marry two distinct but complimentary needs to create a brand identity system that hits the mark and allows the women she works with with to also create an harmonious space where the brand can thrive. It's really, really cool how she does it. So she does consult in person in the Houston area and she also does virtual sessions and something really cool about Patsy is she can do them in both English and Spanish. So please welcome to The Fast-Track Entrepreneur live. Patsy Balacchi, how are you Patsy?

New Speaker (02:28): Hi Terra. Thank you for inviting me to this amazing podcast.

Terra (02:33): You are more than welcome. You're amazing and I'm so blessed. Patsy is actually a client. We've been working together almost a year now and Oh, it's just been the coolest thing to work with her and not just learn from her as well. I always learn from all my clients, which is really makes everything a lot more fun. But to see her transform her own brand identity in the past year. So anyway. So tell us a little bit about how did you get started in this space?

Patsy (03:02): Well, I guess started as a creative individual, it's always seemed that I have always been very artistic, very methodical when it comes to balance and symmetry and shapes. One of my wishes back in high school, I wanted to be an architect, but lo and behold, you know, life has its twists and turns and I decided to go into commercial art at the time for that end visual arts, which was really wonderful for me. And I thought I would just really use my pen and paper and inks and have a wonderful business from that. But you know, it seems that we needed to stretch the mark with that. And one of my counselor said to me that I should actually well and really study HTML in programming because that will be the new thing to do and I will actually make a lot more money. Well, I don't really like computers, but I decided to go into graphic design and really getting more into programming, which landed me a really cool job back in the late nineties with a software engineer company. So I was actually working behind the scenes, learning from the work developers how to optimize and how to break down websites because I had the creative aspect. We needed to marry those two because sometimes you'd come into situations where it's something could look really beautiful but it's not going to work.

Terra (04:31): Right? Yeah. And I didn't know this about us, but we have like very similar stories in that sense of I went to college to just, I was going to be a secretary and then my counselor change my life, but the junior college and said, I want you like, why do you want to be a secretary? And I'm like, well, I'm going to be the best secretary and be a CEO, secretary. I had all these ambitions. She's like, well, why don't we just take some general classes and give you some time to see, you know, think about this. And then I got in to an internship where I was like a secretarial internship and I was like, people would tell me you're so good at computers, blah blah blah. And I was like, you know what, I'm going to go for this bachelor's degree and I'm going into human resource management because you know, that's what women did back then.

Terra (05:16): You were either nurse or you know, you have, it's very, you know, it's very isolated type of things you can go into. And so then I went and I found out what human resource management people may and it was like back then it was like 29,000 and then someone's like, well you're good at computers. And I'm like, I'm going to be a programmer. So I switched my degree because you had make double. And I was like, that can't be hard. So I didn't know you were also like going down that same trajectory. That's so cool. And then that led me into getting into business and yada yada yada. But I have a computer permit programming degree. It's funny what we ended up doing. So I love that. That's a really cool origin story from a standpoint of how got into the field.

Terra (05:58): So then let's segue to once you did that, like how did you venture off into working for the company and kind of do your first thing on your own?

New Speaker (06:10): Well, back in the 2000 actually we had that huge tech bust. Unfortunately this software company that I was working for when bust, it was one of those moments in time where you're like, okay, what do I need to do this? I started polishing my resume, you know, like a designer would do really make it, you know, putting it all those good sense that I had in there. And at the same time, because of all the relationships that I have built within wild working at this company, because I was the creative director at the time, not just only working and overseeing website web designs and how this interfaces will look. I also was in charge of creating the stationary and all the corporate identity for this new clients that they were having.

Patsy (07:03): Well, one of the big printers in Miami at the time when I was working, she kept my cell number after the company closed and she said, Patsy, I have an opportunity for you to meet this international company who is translating about 30 different languages and they're seniors but they, you know, I've been telling about them about you. They don't really want to go with a huge company cause they don't have that budget. And I thought of you because I've seen your work is that they prefer to work with a company. Then instead of with a freelancer. And I said, okay, well I had to do my research and see what I needed to do in order to at least become an NLC. And basically I just jumped right in all of those things that it's like, okay, do or die. But I took that huge leap with faith and within a couple of days I had an interview with this new company. I had my stationary done and I said, yes, I am young. So design group,

Terra (08:08): I love it. That's so cool. You just jump in and like, and that's how it usually happens is we get the one opportunity that then becomes the next, and I always say 85% of our leads come from referrals. So double down on your referral program. Right. So that's so cool. Let's get back to breaking through your brand identity crisis. Can you explain to the listeners what does it feel like to be in a brand identity crisis?

Patsy (08:34): As a creative and spiritual person, I felt like I had died and when there is no creative flow for me, there's really, I feel like I can't move. I feel depressed actually because there's juices flowing from there. I would say definitely we need to pause because why create a state of discomfort? Because you're going to transmit that same message to whatever you're working on. So I, you know, I would recommend to just pause and really reflect on what it is that is making you feel that way. I have that identity crisis. Are you going through a huge leap of, you know, spiritual growth or perhaps you're dealing with a health crisis or something very personal. It could be even, you know, there's really no joy in your life that is impeding the creative rose within your business. Kind of have to pay attention to what's really going on within ourselves emotionally in order to really tap into that. And one of the best things to do is to just detach and connect with nature.

Terra (09:46): Oh yeah, I love that. That's kind of like bringing in some of that fengshui element that makes you really unique. And I remember when we first met last year at one of my live events who were like, is this something you can help me with? Can you help me marry these two passions of mine? Which is, you know, doing branding and identity for entrepreneurs with my passion for fengshui, how do I put this in a business model? And I was like, I love it because it makes you extremely unique. And from a branding standpoint, it's like they go together, like, you know, you can have an amazing brand, but if you don't live that brand and even your home office, you know, you don't have to be completely matchy matchy with your brand. Once you decide on colors, you don't have to make your master bedroom, those colors and whatnot.

Terra (10:34): But like in your work environment when they're in harmony and it's like, it's a beautiful thing and that's something you do so well is from a psychology standpoint. What I love about what you do is there's no brand, what do they call it? Imposter syndrome. Because when you walk people through using your process, it's like it's so uniquely them that then when they have their kind of bring in their brand and so their everyday spaces and stuff like that too, they're, nobody's living a lie. It's truly who you are and it's going to help you go further and faster because a, you're unique and be like you're just completely in your own element. Right. And it's like, it feels so comfortable. And you know, for me when I went through my brand identity crisis, I like had this aha that like back when probably three years ago maybe it was like I had a brand that looked like every other business coach.

Terra (11:34): I was had the photos and the coffee shop, this and that. And inside I was like, I don't work in coffee shops, it's too loud. I work at home where I have no distraction and whatnot. So it felt so out of alignment at my core. And it wasn't until, so, you know, the girl I had worked with said, Oh you, you have a me too. And I was like, yeah I do. I feel like I look like everyone else. And so I went through that process that you go through with women too and it's like nobody's you. And it's really a beautiful thing. So you work with women entrepreneurs, you know there's, can you walk through like of course people can hire you cause like you're amazing and we'll let people know how to learn more about you at the end of this episode. But you know, if somebody is struggling with that, I feel like I look like everyone else.

Terra (12:23): I feel like I either don't have a brand because it's completely all over the place or some of it's been okay, you know, DIY wide with maybe a little bit of professional stuff. I'm ready to take my brand to the next level and be uniquely me. I don't want to be in this crisis anymore. What are some things that women entrepreneurs can do on their own to get, while they're, what you said to take the time to sit with it and to get in touch with the feelings. What are some things that they can be doing to find this inspiration?

Patsy (12:53): Definitely. Well first of all, if there are women entrepreneurs, I would think that they already have a business in mind that they take to the next level and it's one of those aspirations. Where are they going for maybe five years from now? Are they thinking of expanding? Are they going to create a product, are they going to create more services and how do they envision that? Right. You have an ideal client in mind that you want to take this to or venture out, you know, outside of the U S so this things I would hope that they start journaling and putting down somewhat of a inspired place where they want to be. Then from there,

Terra (13:34): Yeah, so journaling, like journaling.

Patsy (13:38): And really seeing how they project this new brand for themselves. Then in order to find inspiration, one of the best things to do is to one, see what colors they resonate with. Okay. So colors have a lot of beautiful frequencies. They're all different frequencies and different levels of that. Some of them are really vibrant, some of them are more. So do and some of them make you feel more sophisticated or intelligent. So what colors they gravitate to. So start kind of creating perhaps like a Pinterest board or even start clipping things that they really inspire to see how color is actually making them feel at the same time, if they want to think of a new logo or a new company name. Right. I kept mine. I've had my zoonotic for 12 years. I made up that word. I really enjoyed it. And I, when in transition with it, perhaps they also may want to see if they want to creative business on their own name or are they creating a new name for it and what, what are those words that you know, the create a word back, I call it a word tree.

Patsy (14:49): How those can make go from somewhere, right? Perhaps a tree, you know, the significance, what is symbolizes a tree or a flower, you know, an object, a natural object, perhaps a season also that can be related to color psychology. Where do you want to go? Do you want to create more of a spring or an invigorating feeling or more of a summer and more mature? Usually the autumn colors are also very kind of give you a sense of really maturity in the business. And of course you have winter, which are the darker colors, which really sophisticated and really tapping into something else. Like you're also going and turning into the new evolution of yourself.

Terra (15:35): I love it. I'm definitely winter and I feel like everyone listening has a season, right? I mean, you know I wear a lot of black and it's like, and when I wear black it makes me feel like the sophistication, the whatever. And it feels very me because, and I also think black for me is really easy because I don't have to overly think hard when I pack all the time. I travel a lot. I always bring a pair of black heels, black flats. Like it just makes packing easy. If I try to add Navy to mine, I don't own a single Navy thing because it totally messes up my entire courtroom that I have systematized. So I love that. So Patsy, that's so huge. That's a huge advice. So listeners, what season are you, cause that's going to tell you your pallet right there of what inspires you. I love that. That's great advice.

New Speaker (16:24): Exactly. And put yourself in that season. Right? I'm in between spring and summer. That's just basically how I've been gravitating. And it's, I have never, never worked with golds and metallics in my own brand. They have always been loose and this one was complete, just gold. And I use the blue to kind of put my personality in there, but it is just really five ring. In summary, just creating a sense of lightness. I want to project lightness and vibrancy to myself and everywhere that I go my clients.

Terra (17:02): So is that something like as part of your process you work with your clients privately to go and pull all this out of them so that you can give them an inspiration or a mood board to say, Hey, are you vibing with this? Awesome. Okay, now I'm going to take it to the next level.

Patsy (17:16): Yeah. And also sometimes they invite me in and I love it when they invite me into their process. I ask them to share their ideas and go from there. So sometimes they will get even inspired by a symbol and it's like, okay, because I have this intuitive sense of how they're projecting that. What is the symbol of that? So for instance, they say, Oh I really like squares and you know, getting to know the person. I can sense that there's a sense of stability and balance that they will like projecting to go to work. You know, some people are, for me it's always been the circle in the square, the circle, you know it's universal. The center is the sun. You coming back to that point, you know like as soon as the way I think it, as soon as you put your pencil or pen down, the first thing that goes there is a duck and then you take it from there. It's those geometric shapes. You know, what inspires you from there.

Terra (18:16): And then there's something really cool about the geometric shape because a lot of the big trend has like not I won't use me too cause there's that whole movement around me too. But a me too brand. A lot of it is just you know, like the company name and that's it with no geographic element. And what's really cool about what you do is like you have that ability as an artist to give them a symbol or to give them something which like yours is so cool. It's like the circle with a really cool Z that's gold and whatnot. That becomes like a submark kind of the way we can look at target or we can look at the target symbol for you know, the retail store target and be like, Oh target. Like you want to have your mark that is yours. I've seen tons of brand strategists and they don't do that. And I think that's something that's really unique about you is that you can give people a mark, which literally it's like make my mark it's time. Right? So that's really cool.

Patsy (19:14): Like websites, they may not particularly want to use it, let's say on their logo per se, could use that as the factor of a business card or any marketing collateral or even their website.

Terra (19:27): I love that. So let's talk about, so once you push through your brand identity crisis, which is just simply you have, like you said, you sit with it, journal about it, how do you want to feel? Where's your business model going in five years? What's your vision? You have to like sit down and think of that because even working with you, I mean that's going to help. You'll pull it out of them, but if people have a sense of where they want to go, like that's huge and that kind of gets you out of the crisis feeling is to give yourself that space to do it. And then from there, you know, when they work with you, they get their inspiration and their mood board and whatnot. Then what comes up with like when you hear the word brand identity, like as far as tangibles go, you know for people to have a cohesive brand that is literally harmonious, like you talk about what needs to be part of that brand identity.

Patsy (20:18): Definitely trust. You have to kind of put yourself in that, see yourself walk that path. And definitely we'll start putting those colors and elements into their environment as well and see if they really resonating with it because you have to feel it. Yeah. Tangible example, working with, most of my clients come from the health and wellness sector. It's how they, you know, most of them right now, they're very inspired creating products. So let's say aroma therapy or perhaps a line of linens. It's how they want that their client to be, how they want to feel, what is it that they want for that client to feel serenity? Do they want to feel calm? Do they want to feel like they're invigorated? So it's put in them also at the same time, like being your best client. Like you always say, be your best client. Can you walk this truth? Can you do that for yourself? Because for yourself, you can do it for others.

Terra (21:21): Yeah, no, that's, and if you're showing up with your full truth out there, it's going to attract your perfect customers as well. Which to me, I've never seen where somebody has worked with an amazing brand strategist. I've seen where they've worked with ones that aren't the great fit and it didn't do this. But most of the time when you're going through like a process you take women through, which is to really get to the core and then deliver a really unique brand that represents them and where they want to go with things, the confidence skyrockets. When your confidence skyrockets, the profits roll in and it's like, you know, it's pretty easy to tie ROI to branding, which I think is brilliant. And then you know, once you do though, so what do you give people? You get, they get the logo there, submark order, what are some other things that you -

Patsy (22:10): What you create for them is, you know, because everything will live online, right? So we need to put ourselves there, whether it's through social platforms or whether you know, obviously your, your website, I will hope it's creating a mood for that. They have their name and terrible men. You know, you're all about travel. You're all about taking persons to the next skyrocket level. I mean, I could actually see a jet. It's actually putting that in their presence. You know, maybe your favorite quote was some element that inspires you and I give them that because that it can actually print it. They can create a little poster they can put in the back. They create their own vision boards with what I'm giving them usually because I work with natural elements and punctuates just bringing nature within the environment, you know, inside the environment. So I create those elements for them using flowers. Are you saying landscape or using something and just really inspired them with the worst that they actually have given me to work on.

Terra (23:17): I love that. Yeah.

Patsy (23:19): That's a treat to actually, and they really enjoy it and they have, you know, they can use it however they wish.

Terra (23:25): And then you give like a final, I mean obviously you do the, you know, can do the website and the logo and submarks and mood board, but you give them some sort of document, right? That has all their brand guidelines so that once they're done working with you, to me branding is a system, right? It's rinse and repeat. So do you give them,

Patsy (23:46): Yeah, it's very important to have that in. I've seen, you know, I didn't practice that at my, the very beginning. I started that, you know, many years back, any, I see the difference when somebody actually pays attention to you know, their investment. You know, because working like that and having something professionally done, you need to respect that and honor that you have time and everything. And I've seen the clients that really succeed committing to the specifications to make their cohesive platform from collateral. It really makes a huge difference. Get a little disappointed when I started seeing a different font being used or you know, something that's stretched out that it's really just not the way that it was envisioned. Sometimes it happens. I can honestly say they may be turning into different designers that may be helping them in house and there's really no time to pay attention to those details. But that's where I come in. I need to pay attention to those things.

Terra (24:45): Yes. And what is so true is what happens in our own brand is we get bored with it. So then we start, well, let's add this script font or Hey, I'm like, we start changing things when all that does is create confusion and distrust with the people who've been following you. So it's like if you're known for a color or a few colors state of that color, right? Yeah. I went to a mastermind that I'm in and I, you know, I had to dress tropical and I didn't, Oh, I don't own anything tropical, so I just bought like a bright pink dress and I showed up at this pink dress and then my clients came and said, I couldn't believe you were in pink. I've never seen you in color like that, you know? And it was like, Oh, okay. Like, I mean, that was a great warning sign of, you know, stick with what you know. And it's not that people aren't open to it, but you can put together a very strategic way to share that. Right. Especially when you work with rebrands. I would, I would imagine it's like, you know, you want to seed, Oh, I'm working on a rebrand coming soon. Own a few months. You're going to love it. Here's a sneak peek and you can start transitioning people for the change and then boom, you've got your new identity that's cohesive, which I love.

New Speaker (26:00): Good complimentary colors because we'll make it work. So they're working with golden purple. So those, you know, hues and purples that you can actually use to compliment your brand without really, you know, moving straight away from it. We provide different elements that they can actually use and it's nice when they come alive and they see that what their social media means and all that.

Terra (26:29): I love that and I think it's brilliant. Like a good investment is to hire a brand strategist like Pat. See that comes in and does it and she's creating the concept, quote unquote the rule book with your brand identity workbook that she gives you and whatnot. It's like, and then once you have that, then you can put that into play by hiring people who don't have to be as artistic or skilled cause they've got the rules. I've got the rule book to play within, right? And it's like, and you can hire that at pretty, you can get a college student that you know. It's just getting started and get someone that helps you implement what Patsy puts together, which is like the best way to leverage your money.

Patsy (27:13): It's like, listen, if you bring in somebody new on board, just having give me a call, I believe, Oh, I love that mentor them because I love working with the younger generation. I mean they're smart and so fast. I like to bring them in and say, listen, you know, this is very important. You can do this, and I they really feel a lot of appreciation that I took the time as well through, you know, there could be some miscommunication issues. I'm like, listen, 15-20 minutes with your new intern. I'm more than happy to guide them with that.

Terra (27:53): I love that. That's a great transition thing to do for your clients. That's beautiful. Couple more questions and we'll wrap up, but now we want to, I want to segue over to the space side so you know, no doubt you create beautiful brands. I've seen your work, gorgeous people can go to zenotica.com Z, E N O T, I C A.com and see an example of your work, which is your own site, which is stunning and you know, so for someone, once you're done with the brand and that's cohesive, they felt good about it, it's put into place. Then they want to say, take it into their office space, whether it's a home office or they have an office in a building and they want to represent their new brand identity, right? So when people walk into their space, or maybe they're doing a zoom video and their backdrop is on brand and whatnot, what are some tips that you have for people to live the brand in their space?

Patsy (28:47): One key word is harmony, right? Or harmonize. Those energies really feel how that brand is representing you because as well, as soon as you're out there, your team, your clients, your vendors are also going to be talking and portraying this brand of yours. So how do we bring it back inside, right? Your office space. What brings you joy? I would say invite natural elements. You can actually have plants in your office area. If your desk is actually small, you may want to do a small succulent plant. You could also invite, you know, if you're really open to crystals, which actually is really becoming more and more popular with working with crystals and all that. So have three good ones that are very inexpensive to use in order to help with the electromagnetic frequencies that sometimes people, you know, you sit down, you don't really take a break, but those stones actually dissipate those energies that can even make you feel jittery or give you a headache or stress. So that's tourmaline then there's selenite you can buy big chunks of them and maybe $20.

Terra (30:06): Wow. Yeah. So, so that's interesting cause I started going through like what do you do? Do you put like something of color behind your backdrop on your videos or do you make sure when you walk in the rooms paint and it's like, and you went instantly. This is what I think is so cool is like you went to, it's how you feel and I was like, Oh yeah, okay, that's really cool because ultimately when I redid my office it was like that's, it does make me feel more professional, more on more, you know, walking in my own brand and, but I didn't think of that first. I go for the technical elements and so I love, thank you for sharing that reminder of like, you know your brand is going to make you feel a certain way. Just bring in that same feeling and make it easy for, you'd be in a place where you're ready to receive new customers and ready to serve your current customers too with everything you have to manage your energy and like, thank you. That was brilliant. I appreciate that.

New Speaker (31:04): I just came to mind when it comes to actually making that person feel more in command of their space. We all want to be leaders of our own lives. We all want to be that part being commanded for our lives. So one thing that I wanted to share with you is if the person can actually bring in red carpet and put her under the chair or rounded desk area that really gets energy going and it's like, okay, I'm here.

Terra (31:34): I'm going to order one of those because I had fengshui done on my house and you know, it was my prosperity room and whatnot and I bought like a blanket that I put like under my great room was our prosperity room and like rolled up the blanket and I put it underneath just within the under my coffee table and then put like a red ribbon around one of the vases. And I was like, it's just a little pops, you know? And I'm like, I've never done that for my office. I have the water fountain, the water feature right outside of my office space in the yard and I love to hear it. And I literally can relay like money flows when the water's flowing. So if it evaporates, it's like, okay. Like it's just one of those things like one of my kids chores, go fill the fountain.

Patsy (32:21): You're a very creative individual and just having that water element. It's all.

Terra (32:27): I love that. That's really great. Oh, that's really cool. And these are all the tips that you can and strategies you give your clients, which I'm sure takes the Moran and the confidence already feeling and like amplifies it once they're in their space, which is so cool. Awesome. So the question I ask everyone that I interview, I try to ask everybody is, it's kind of, we're going to segue into something a little more fun. You know, we have all have lived our life in a way that is no accident, I believe, right? So things have happened for us for a reason. And you know, if I like to think in terms of if Hollywood was creating a movie about you or you can think in terms of you were having a Netflix special on the life of Patsy Balacchi, what actress would play you?

New Speaker (33:15): Well you know, he has to be bilingual.

Terra (33:15): Of course.

New Speaker (33:19): And I would say definitely somebody that I truly admire is Selma Hayek.

Terra (33:26): Gorgeous. Yeah, I could totally see that. Yeah. That's really, really cool. I love that. Yeah, she's super Zen, but has a little fire to her, so I think that's, yeah, I can totally relate. That's awesome.

New Speaker (33:41): Yeah, she really, I can definitely see her transforming just for me.

Terra (33:46): Yeah, I know she's a total icon. Total icon. I love it. And then to wrap up here, how can people learn more about you, Patsy? Where can they learn more about how to work with you or get some information on tips and strategies to build out of a brand crisis?

Patsy (34:04): I definitely welcome phone calls listening to that person. I can hear their frequency. I can understand. Don't be shy. Pick up the phone. Give me a call. There's a contact form on my website with my phone number there.

Terra (34:25): You know what? Out of the hundreds of interviews I've done over my whole life, like in this woman entrepreneur space, you are the first person to ever say, my phone numbers on my website. Call me. There's no freebie lead magnet. There's no, it's just like, let's just call me and have a conversation. Oh my gosh, it's brilliant. So go to zenotica.com we'll link it in the show notes as well. Go to her contact page and call her like I know it's probably really scary cause do people even feel comfortable talking to human to human anymore on the phone. But there's something saves me so much time and it's just beautiful. Yes, definitely. Okay. I love that you're going to now be an inspiration for so many times to come. Like you know what a great way to talk to people is, have them call you like it's brilliant.

Terra (35:20): So I hope you get tons of phone calls from this podcast and thank you for all the service that you do for women entrepreneurs and helping them step out of brand confusion and into an identity that is so holistic to them.

Patsy (35:35): For me, Terra and I am deeply grateful for being here.

Terra (35:40): I'm honored that I had a little piece of that is like when I work with my clients and Patsy is actually in the Concorde mastermind and it's like when I get to hold that space for women until they step in and feel it and see the results. So it's why I was put on this earth. So it's my honor to work with you. So thank you again. We'll talk soon. Bye everyone.

Outro (36:04): There you have it. Another episode packed full of strategies and motivation that you can use every day to put your business on the fast track. For a podcast recap and more resources, visit TerraBohlmann.com. Don't forget, subscribe to the podcast and get what you need to help fast-track your five year business plan.