Episode #4: Simplify Your Business and Audit Your Basics with Terra Bohlmann
The Fast-Track Woman Podcast: Episode #4
Simplify Your Business and Audit Your Basics with Terra Bohlmann
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Meet Podcast Host + Business Strategist, Terra Bohlmann.
Terra Bohlmann in a business strategist who helps female entrepreneurs accomplish in one year what would normally take five-years. As the creator of The Business Map Method™, she has crafted over a hundred custom business models for clients who have gone on to build six and seven-figure businesses.
Through her speaking, training, coaching, and live events production, she's impacted thousands of female entrepreneurs across the United States and Canada. Terra has been featured in publications and podcasts including Forbes, The Huffington Post, and The Sigrun Show. She's also the host of The Fast-Track Entrepreneur Podcast with Terra Bohlmann.
She lives in Houston, Texas with her husband, three boys, and spoiled rescue dog and cat. Terra's forthcoming book, The Fast-Track Entrepreneur: Create Your First Class Business with Clarity and Confidence, is due out in 2021.
About this Podcast Episode.
Terra Bohlmann is a business strategist and coach for high-achieving women entrepreneurs. She believes that women entrepreneurs maximize their profit when they have a plan and take consistent action.
In this episode, you'll learn the exact things you need in your business to fill in all the gaps that keep you stuck. Terra will walk you through an audit process so that you are focusing on exactly what you need (and not what you don't!)
Terra provides actionable strategies, tips, and resources to help women serve more customers and make a bigger impact in the world.
Resources, Tools, and Links Mentioned in this Episode.
- Apply for your complimentary Fast-Track Session with Terra HERE.
Read and Download the Transcript for this Episode.
Intro (00:02): Welcome to The Fast-Track Entrepreneur Podcast with your host, Terra Bohlmann. You are about to get filled with business strategies, advice, and motivation to get you prepared to fast track your five year plan in less than one year. So buckle up and let's create your first class business with clarity and confidence.
Terra (00:27): Thank you so much for listening to this episode. I am so, so excited to talk about what I know. It's not what I think, what I know will make you ridiculously professional feeling when it comes to your business. So I'm going to go through, I do this thing I do, it's called a business audit. So I take a look at when I work with my private clients, I look at what they currently have and what they're missing, right? So then I can help plug in the pieces and fill the gaps for their business. So I'm going to talk about today what I always look for with my clients so that you can take a look at your business and say, where are my gaps? Right? So I'm going to talk about from the foundational aspect of your business. So these are what I would call the basic things that you need to have in place.
Terra (01:15): And sometimes what happens is we have some of them, but sometimes we're missing ones or we have, whenever I do it, I have three columns I have. Do you have this? And it's either a yes or no or a sorta. Okay. And the sorta tends to get checked a lot more because sometimes we have some pieces in our business but not all of them. And then what happens from a foundational aspect is we don't then have crystal clarity on the foundation in our business. And then we spend a lot of time trying to plug these holes or hiring people to help plug the holes. And instead of us just going with it and just getting out of the gate and just feeling like we have our foundation and our business rock solid. So I love this. So the first thing I always look for in businesses and if they, if they don't have it, I work with the, my client to put it together is not the sexiest thing in the world unless you're in the numbers.
Terra (02:13): But everybody needs what I call a simplified financial plan. And this is simply how much money do you want to make this year and how much do you want to keep? Right? So that's the difference between revenue versus profit. And then then we have a category of how much do you want to get paid? Like this is something I will always say so on because so many women entrepreneurs are not paying themselves. You've gotta be running your business and treating yourself as an employee of that business, right? And you need to be paying yourself a consistent salary, not just the leftovers or what have you. I mean, this is something that I talk about all the time when I'm, when I'm speaking and whatnot, is there are so many women are not paying themselves and instead they say, I got to invest it all back into my business.
Terra (03:04): Right? Isn't that what you do for three years? You know, it takes for your business to be profitable. I think three years is now, there's five years is what people are saying. Well, I want you to have a profitable business straight out of the gate, right? So I want you to think in terms of paying yourself. Because what happens in our business is we tend to, we will spend what we make, and it's usually the case. I mean, let's be honest, as women, most women are spenders, right? I know my husband is a saver. Maybe you know, you're in a relationship with someone where you're the saver and they're the spender. But in whatever case it is, if we're bringing money into our business, not all of that gets to be what we keep. And we have expenses and we've got all that stuff. So oftentimes I talk to women entrepreneurs and I'll say one of the questions is, Hey, how much do you want to make the share?
Terra (03:55): And sometimes it'll usually like, Oh, I'm gonna make a hundred thousand dollars okay, well you want to make that in revenue. Well how much do you want to pay yourself? Well, I left my corporate job, I made a hundred okay, so then we got to start working with that. So if you want to pay yourself a hundred thousand your business needs to bring in revenue of something closer to 200 maybe 250 depending on if you're selling a product or if you're service based, because you have expenses that you're going to need to manage marketing expenses and all kinds of things that are going to come up that don't get to go into your personal bank account, right? So you've got to have a financial plan, even if it's high level, you gotta have a stake in the ground of how much do you want to make this year, revenue wise, how much do you want to keep?
Terra (04:41): So how much you want to pay yourself. And then what's your profit look like? You estimate out your expenses. And while this feels very daunting and a lot of women entrepreneurs want to just kind of put blinders on when it comes to anything around the money, right? I don't want you to do that. I know with what you measure will grow. So let's put that stake in the ground. Whether your number is a hundred thousand dollars in revenue, 300 500, 1 million, 5 million, whatever that number is. We got to understand not just what the number is, but how we're going to make it. So that's a financial plan, like at a high level, very simplified version. Even if you spend an hour or two hours on Microsoft Excel, the calculator on your phone with a notebook, just come up with something, right? Cause we've gotta have that.
Terra (05:27): So foundational and so important. And what's nice is if you've been in business for awhile, you can really look at last year's numbers and just how much do you want to grow? How much do you want to grow this year? So financial plan, while it's not the sexiest thing, it's a must. Then from that you got to have a business checking account, not a personal checking account that you're using for business and behold, and I know you're not commingling and doing anything that you're not supposed to do, but a very dedicated business checking and a business savings account in a lot of cases because you want to keep some overflow in there as well. And then a business credit card if you can make that happen. So you want to really separate your business liability from your personal. So business checking account is a must.
Terra (06:14): Then you want to also from a foundational standpoint, have an understand how you accept payment. And I know it sounds so like really like you're rolling your eyes at me right now, like really Terra, but you would be so surprised at when I have spoke on the road and you know, I get to speak to a lot of women entrepreneurs. What women will come up to me and be like, Oh, I'm really struggling. I'm just not making money at my business. Or like, well, you know what's going on, you know, why not? And we'll get talking. And then I finally go, well, how do you accept payment? If I were to pay you, if I said I want to hire you right now, how does that work? Uh, do you take credit card and well, I haven't really set that up or figured that out, you know, and well, what about a check?
Terra (06:54): Can I write you a check? Well, what if it bounces and I don't, you know, and it goes on and on. Well cash. Yeah, I guess I can do, you know, and it's like, what about PayPal? Oh yeah, I can do PayPal. You know? So it's like, I want you to be really crystal clear on not just how you accept payment from your clients, but also in what order you like it. You prefer checks. Do you prefer credit cards only? Do you prefer EFT transfers? Do you prefer to run your business through PayPal? You want to be really clear on your expectations of how they can pay you. Right? So be really clear on that. And it's okay to communicate it right and you want to drive this as a business owner, you know, Hey, I accept EFT or credit card, right? And that's just your parameters.
Terra (07:38): That's your foundation, that's your business operations. And what's nice about that. I used to think like, Oh yeah, accept it anyway you want. But the more I got into my business, I realized all the different ways of payments because I was trying to be super accommodating to all my clients. Like Oh yeah, I can totally do Zelle and you know, or whatever. That wasn't big back then. But Venmo, you know, even wasn't big, it's so many easy ways to get paid these days versus 10 years ago when just to get a credit card, it was like a whole credit background application kind of thing. Really crazy, but to be able to accept credit cards. Now we've got Square and Stripe and all kinds of really great ways that just makes it super easy anyway. You want to be really, really clear.
Terra (08:22): And I was trying to be accommodating to like 10 different ways for clients to pay me. And in reality when you do that, when you go to reconcile your banking at the, you know, each month or if you have a bookkeeper that's just more banks and accounts that they need to reconcile. So that's why it's really much better if you can have one, two, maybe three ways that you accept payment. It's just makes everything, it makes your accounting transactions a lot easier. So business checking account and then you want to have your acceptable forms of payment that go into that checking account. And then you want to have your business liability in place, whether you're an LLC with an S Corp or LLC, sole proprietor, a DBA, however you're running your business, you definitely talk to your business attorney about that and your accountant and all that kind of stuff to see what makes sense for you.
Terra (09:14): But you want to have that your business liability minimized. And you do that by incorporating or you know, structuring, however it makes sense for your type of business. So then you always, now that you're going to eventually have people that work with you and and whatnot, and you've got to have a confidentiality agreement in place as well. So while you're working with an attorney to do your, you know, your entity, set up your LLC, your inc and what designation and and whatnot, have them create a confidentiality agreement for you as well. It's not overly expensive and it's something customized for your business. And then anyone you work with or hire or maybe you work with a contractor or you hire someone, you know, whatever you've got to protect your business. And so definitely get a confidentiality agreement so you have it and you can use it over and over again.
Terra (10:09): Super great. I wish I would have done that a lot sooner in my business, but now I'm like, you know, on it. So confidentiality agreement. Yes. And then from a foundational standpoint, you want to make sure that your website is your number one sales person and you don't want to have any website shame. So if I ever meet someone and I'm like, Oh, you know, what's your website? And it's like, Oh www dot... I'm so embarrassed. It's under construction there. I'm going to update it. And you know, it's that website shame that makes us not be proud of our website and you need to be proud of your website. So from an investment standpoint, you know, if your website, you want to make that your number one salesperson. And what's cool about it is once you invest in and have a really solid website, it doesn't have to be anything overly fancy.
Terra (10:58): I mean it just has to look professional, right? And it needs to do something for you, whether they can add to cart or they can book a conversation with you, whatever that needs to do, you know, whatever needs to happen on that website. It's just make sure that this year you are dedicated to not having any more website shame and having a good website. And then with that in place you want to have a professional company based email address. And I, whenever I spoke about this topic recently and the audience kind of laughs cause I'm like, you know, Hey no more firstname.lastname@example.org like nobody wants to do business with that like with an at Gmail account or at Hotmail and I'm saying that's not to be mean or rude but it's just a hundred percent the truth when you get to a certain point in your business for you look to have clients, especially if you're B2B, so if you're a business that sells to another business or I mean a lot of the times B to C business to consumer, people will look at that and you know if it's a free email address they're going to go like I don't know, can I trust that it's gonna you know and you don't want any of your potential clients wondering can I trust you?
Terra (12:14): Of course they can trust you. So just spend the, I mean I think I'm $5 a month email per email for Google, you know, to host that and it's at you know, terrabohlmann.com or my company my LLC is navigationforward.com like you want to be professional and really lead with that from an email standpoint and run your business using an email client that really represents you. And because that's a lot of the times, the very first thing that happens is your emails going back and forth. So have a professional email address. It doesn't cost much at all and it's so worth it. It's the best marketing you can use, I promise. And then you want to have professional headshots done. So this all is kind of tying into your website. So once you have your website, then you can have your, you want to use a very similar, if not the exact same website address as your professional email address.
Terra (13:14): So whether you want to be, you know, email@example.com or firstname.lastname@example.org or you know, maybe have people on your team, you know, you want to have that. If it's consistent with the website that you share with, you know, that you use publicly and then you want to have your professional headshot so people can get to see what you look like, right? You know, at the end of the day, people don't do business with brands, right? They do business with other people. And especially as women entrepreneurs, you need to have a great headshot that is, does not, that really represents you and puts you out front in a way that just is, there's no shame, no shame behind it. And I want you to look like you and your website. So don't go get, you know, a full makeover and like, you know, have all the bells and whistles and outfits and all the things that a lot of people do when they do photo shoots.
Terra (14:12): And then when you go meet somebody at it. So when you meet somebody, whether you're at a networking event or a conference, you want to look like you and your headshot, have you ever met somebody who you're like so excited to meet and you have seen them online or on social media and you just expect them to look, you know, like their picture or sometimes they're a little thumbnail or what have you and then you meet them in person, you're like, Oh, that's totally not how I expected you to look. It's showing up in a very authentic way. So if you don't wear a lot of makeup all the time, that's okay to just be really light on when you do your, your, if you don't always curl your hair and you like straight hair or you wear it up or what have you, get a headshot that represents what you look like.
Terra (14:59): If someone were to meet you that had only seen your photo but just a little stuff from there. Right? So you know, but you do need a really good professional headshot, no more selfies as headshots. And stuff like that. So that's something that's super foundational that you know you have to make sure that you get in place this year. All right, I'm going to take a super quick break. I mean, we're talking like less than 10 seconds and we'll be right back.
Terra (15:23): Are you ready to take your business to the next level? I invite you to apply for your 15 minute free priority call with me, Terra Bohlmann so we can break through and discover the number one thing you need to be working on in your business. All you need to do is go to www.terrabohlmannn.com/prioritycall. Go ahead and apply and I look forward to talking to you over the phone.
Terra (15:50): Okay, welcome back. So we're going on the punch list of things that I want you to get in place in your business. If you don't have them, some of them you may be like, Terra, I got that. I'm cool. Check, check and check. I hope that's the case for every one of these. Or maybe some. You're like, yeah, I need to get that. Like, I don't even have that or some like you know, I have that headshot you were talking about but it's time I need to go contact a professional photographer who can go get some updated. No looks done for my website. And a little trick that I learned that I want to share with you is when you go to your photo shoot, you want to pick clothing that represents the colors of your brand. Huh? How cool is that? So if you usually see pictures of me, I'm going to be in black, white or blush or you know, maybe with accents of golden, maybe it's a little bit of silver.
Terra (16:40): It's, I own so much of that in my closet now because it's how I show up, not just when I go to a conference or go to a networking organization. If I have to get updated headshots, I want to represent what it looks like on my website. And that's matching versus you know, going to my website, which is very black, white and blush and having a bright blue and pink polka dot shirt. Right? So dress your brand. That's a little, that's a freebie. A little tip for you. Alright, so the next thing I want you to really think of, do I have this or do I not have it or does it need to be updated? Is your professional company founder bio. So your professional biography in a way that would be, whether it's on your website, under, you know, meet me or about us or your bio, that will be like a short bio.
Terra (17:30): That would be on some social media or LinkedIn or you want to also have a bio because maybe someone's going to ask you to speak someday. Like think of yourself, if you were asked tomorrow, if I were to call you up and say, Hey, I have this, like the speaking opportunity for you to be in a room of 50 of your perfect clients in your niche. And I want to introduce you. Do you have a bio? And if you can answer yes and it's a bio that you're really proud of, awesome. Cool. If you don't, get a bio created or write one yourself. But if you're not comfortable with that, this is where the people on your dream team come into play and you have to go find a copywriter that's a really good at writing your bio. So they're going to ask you questions and extract some information out of you.
Terra (18:16): And they're going to come back with this like beautifully written bio. I have two bios, I have one, the readable bio. So if I'm speaking and someone's introducing me, it's a readable bio. It's fun and you know, um, it's, it's one kind of language or voice I guess they say. And then the second one is just a professional bio that will be on, whether it's a website or my social media or if somebody, you know, if there's a marketing thing and something I'm speaking at, then you know, it's going to be in the program or what have you. So really you want two kinds of bios. But most if you hire a copywriter to do it, most of them will give you, you know, the main one, which can be on your website, which may be 500 words. But then you know sometimes when you speak that you have to have a bio that's only a hundred words.
Terra (19:01): So they'll give you some different variations there. But you have to have a professional bio because you never know and you want it to have that recent headshot though I was telling you about to be able to give them as well. So recent headshot and bio, you also want to do, have all your social media be very consistent in their handles. So for example, when I do a business map for one of my Concorde clients, I'm going to take a look. I'm going to do an audit of all their social media and I'm gonna say, okay, so on Instagram they may be their name, right? And then on Facebook, on their business page, they may represent and show up as their business. And then LinkedIn is going to be kind of a combination of both with some numbers after it. You know, Pinterest, maybe one thing and Twitter might be, you know, a different brand name altogether.
Terra (19:48): The key being, you know, you just want to keep your branding all consistent when it comes to social media. So that way you never have to think about it. Like, you know for me, if anyone's like what's your Instagram? It's like Oh instagram.com/terrabohlmann. Well what's your your business or your Facebook page, you know, Terra Bohlmann or what is it, facebook.com/terrabohlmannbusiness. I did have to put business at the end of that because Terra Bohlmann I think is my personal. So Twitter @TerraBohlmann, you know it's not @NavigationForward. People don't even know, you know necessarily what my LLC is cause I've branded my name. So, but if you've branded your company, then show up as your company everywhere. If you have a moniker like you're the social media queen, right? You know, but use that everywhere and just be consistent with it.
Terra (20:35): So update all your social media handles to be consistent. And if you're maybe on Pinterest but you don't use it for business, then don't share your Pinterest with, you know, on your website or with have any links or even, you know how I just use that for personal, right? And you don't have to even share the social media handles. You only want to show the share the ones that you really use. So social media handles, we're going to make those consistent and then we're going to have a company vision statement. So now we're moving more into the foundational elements side of things. Those other things are, you know, that's kind of the check in the box. Things that need to be in place so that you can feel and be really professional in your business. But the company vision statement is something that can only come from you.
Terra (21:21): I mean, you can get some help in it, but at the end of the day, the vision has to be set by you. You are the CEO of your business no matter if you're a team of one. Right now, you're a solopreneur, you are the CEO of your business. And that vision can come only from you. Because if it doesn't, what ends up happening? If you don't set that foundational vision right out of the gate, then anyone who comes to work with you is building your company based on their own vision. And we want you to, to set that. So if you haven't sat down and really created a great vision statement, mission statement, I'm not tied into what the difference between a vision and a mission and whatever it is, it's just come up with something that becomes your stake in the ground.
Terra (22:06): Why are you doing what you do? And it doesn't even necessarily have to be a hundred percent of what you sell. It's what do you want to do for the world? Like, well, how do you see your business in such a big way? I want you to stretch. I want you to, when you've read that vision statement, you should feel a little uncomfortable because I promise you you've got big work to do and you've been tasked with something really great and I just want you to be in touch with that. And once you have that, that is clarity in your business like no other and no, you know, no matter what, you can always look at that vision statement and go, yeah, this is why I do what I do. So my company's vision statement, let me see if I can think of it from memory.
Terra (22:48): It is to, the mission of Navigation Forward is to change the way the world views women entrepreneurs. Like that was scary when I wrote that out. At the end of the day, that's what I do. I do, yes, I'm business coaching and you know, I teach and you know, and have some things and whatever. Like that's kind of, that's how I make my money. But my vision really is I want to help lift up women entrepreneurs so high so that they have all the foundations that they need in their business and they're out doing their thing. And I baked philanthropy and all the business maps that I create for my clients. So we're doing it right out of the gate. And it's like, that to me is how I, I want to help women entrepreneurs throughout the world be seen as like really legit business owners.
Terra (23:43): Like that's what I want. So bad. I'm getting excited thinking about it. But when I first wrote it, I was like, Oh, that's scary that I feel tasked with that. But I do and I want your vision statement to feel the same way. Then we want to, after you are really clear on your vision, let's think in terms of your core values. So these are those things, whether it's a phrase or it could be words of what you stand for, both professionally and personally because they have to be aligned. Because if they're not, you're always going to feel like something's off and your business. So I want you to come up with five, maybe seven core values that you stand for and your business in a way that becomes a decision system around who you want to hire. Who do you want to partner with?
Terra (24:31): Who do you want to take on as clients? And so much so as if they break one of your core values, you would fire one of your employees, you would fire a strategic partner, you would fire clients, yes, paying clients if they were out of alignment with your core values. That's how much they need to mean to you. They can't just, and mine are like, you know, I've, I've got deep ones but they, you know, mine are around trust, integrity, you know, honesty, open communication, accountability, that kind of stuff. And I just want you to, you know, come up with your words. You can literally Google, you know, core values, top core values or what have you. And there's a list of words that you can take a look at and go, Oh yeah, that one resonates with me. Write it down. So chances are when you're developing your core values, you're going to have like 10 or 20 to start with, but then you can start paring them down like, okay, you know, this sounds like this.
Terra (25:28): And okay, this word feels better. So you, you know, you, this shouldn't be an overly long exercise for you to develop this, but it's going to be so important. And then what do you do with those core values? Well you can put them on your website, you can share with them, you share with clients, you can hang them on your walls like there's no accident. And why big corporations love having their mission statement and their core values plastered on the wall. Where was I at recently? I felt like it was like Freebirds. I was going to say to pull it. I don't think they do, but like I walked into Freebirds and you know, and I saw these and I love that. Like I think that is, it's just putting it out there so then their customers know this is what we stand for and if you're in alignment with that then we are good. Like we have that in common. But sometimes you know, they'll put core values in place and people don't resonate with that. Well that's not your, your ideal client and customers. Anyway. So yes, we've got to have your core values and know what you stand for. We're going to finish up with a few more, but I want to take a super quick break and we'll be right back.
Terra (26:37): Are you liking what you're hearing so far? I invite you to join our exclusive community where we can share all kinds of great tips and connections with other likeminded women entrepreneurs. Visit www.businessupgradeclub.com to apply for your free access today.
Terra (26:57): Okay, welcome back. All right. We've got a few more foundational things that I want to talk about to make sure that you understand at least if you have them or if you don't or if you sort of have them and we were talking a second ago around core values and what you stand for. The next thing is I want you to be really clear on your standard business operations and this really is your work hours and your holidays and let's put boundaries right out of the gate with when you work and when you don't. I mean there's like think of your office with, we are open from you know on Monday, Tuesday, Wednesday, Thursday. It was maybe it's Monday through Friday, nine to five. You know, even if you really, maybe you do work until midnight and you know what have you, and maybe you are working seven days a week.
Terra (27:46): I hope you're not, I don't want you to get burnt out. But you know, you want to be really clear with what your core operating business hours are. And then this also puts, you know, it puts you in a professional state of mind and it also communicates to your clients when you are available and when you're not. So then you don't have any guilt around that person who emails you at 9:00 PM when you're getting ready. You know, when you're tucking your kids into bed and that you didn't get back to them, right? You'll get back to them the next day. So you want to put these boundaries in place right out of the gate. And if you don't and you let your customers, I use customers and clients interchangeably, but yeah, if you let your customers expect that you're going to get back to them right away, then you know you're building that expectation because you didn't put the boundaries in place.
Terra (28:34): So as CEOs, we want to put those boundaries in place and understand when your work hours are and also what holidays you get off and not just for you, but if you have anyone who works on your team with you, you want them to be really clear that, do I get the first, you know, you know, January 1st am I off? What about the day before? Thanksgiving, I don't know, Black Friday in my office, you know, and it's just like, you know, if you just take the time to say yes, no, yes, yes, yes. And then here's the real thing that I want you to do. So once you put down the holidays that you do take off and don't work and you know, shut down business so you can spend time with your family and friends, I want you to actually do it without feeling guilty.
Terra (29:17): I know that's probably a more challenging task than actually just writing them out. And you know, at the end of the day, just know, and I want you to try to take two days a week off. So work five days. You know, if you work five days, maybe you only want to work two, three days a week, that's totally fine. But you know, as long as you're really clear about it. But just remember working seven days a week, 12 hours a day. Well you know, you're going to have times where maybe you have to do that if you or launching something or you know you've got a busy season or something like that, that's okay. But just make sure that you get back to norm, which is having a normal work schedule because if not, I always say like if we're working seven days a week and 12 to 14 hours a day, we might as well go back and you might as well get a job because at least you only work Monday through Friday or 40 hours a week in some cases and you get two weeks paid vacation.
Terra (30:08): Because when we are, when we're entrepreneurs, you don't necessarily get a paid vacation. So once you do your core business hours and maybe your Monday, Tuesday, Wednesday, you know Saturday, you know, whatever that looks like for your business, only you can decide that you know what hours you're open, what holidays you have off. I want you to take it a step further and put some vacation time on the schedule too. So take your one or two weeks, whatever you want to give yourself. I work with a lot of clients. I love to travel, I love to travel. The first thing I do is like book my vacations for the year and then everything else fits in from there. And a lot of my clients love to travel too and whatnot and you know, it's just sometimes they're like, I want to take three months off.
Terra (30:52): You know, I want to build my business to where, you know, in the summers I don't have to work. I can go travel and go to Europe and do things. Totally cool. Guess what? That's the beauty of having your own business is you get to decide, right? As long as you know how the money is coming in and you can sustain and manage that, that's totally cool. But I want you to take it a step further and put some vacation on the calendar too, because you have to take your vacation. Even in the corporate world, when I was in corporate consulting, I used to like remember thinking, Oh, if I take vacation, they're going to think I don't care that I'm whatever. And I finally had a mentor or a boss or, and that told me, you know what? We want you to take your vacation, Terra.
Terra (31:32): We really do. Because that's why it's there. It's there to minimize burnout. And we don't need any more stress in our lives. So bonus, if you can book your vacation, even if it's a staycation, but just put that week in July or that week in December when you wanna go skiing or what have you, just get it on the calendar. And then the last two things I'm gonna talk to you about is I want you to have consistent branding. And I'm not saying you need to go spend 10-$20,000 on your branding and go down that route. Not at all. I think you can have very simplified branding as you can tell. Like everything about me, I want a simplified financial plan. It needs to be simple or we're not going to do it. Let's be clear. But like a simple branding strategy that really becomes, what are my two to three fonts, signature fonts that I use over and over again to represent my company.
Terra (32:31): Right. What are those? You know, usually it's a serif and a san serif and then maybe some accent font. You know three you can if you have four fine but like don't go too crazy with the fonts. You just want to have these ones that you use over and over again. And here's a trick I got to share this with you too, is rather than using free fonts for at least one of them, but you know, I would go buy a premium font cause then not many people are going to have that font. That's a little trick for you cause if not, you start seeing the same fonts over and over. Like you know, I'm trying to cut back on my Starbucks, but I noticed whenever Starbucks comes up with a font that you start seeing it everywhere. So go pay for a premium font, even if it's a $25 cost or something and you will see less of it instead of seeing all the, you know, everyone has kind of the same thoughts.
Terra (33:22): So you want to have signature fonts, two to three, you want to have your signature color codes, so maybe five colors that you use and not like five, you know, random colors, but colors that make sense for your brand and that will really represent, you know, and attract your perfect customer avatar. Here, I call it perfect customer profile, right? So you want to make sure that it's in alignment with what they like. So you want to have, you know, I always do like to anchor fonts. So like neutrals, whether it's black and white or you know, a Navy and beige or you want to have kind of signature. You know, I think in terms of if I'm going to go buy a suit, like an expensive suit or a cocktail dress or something that's classic, you know, you want to have a couple of kind of anchor colors and then a couple of, whether it's a pop of color in three different shades or, uh, just, you know, a couple of complimentary colors that you can use.
Terra (34:20): So you want to have your, you know, maybe three, no more than five color codes. And then when I say color codes, I mean that means you've went to, there's great sites. Like I think designseeds is one of 'em. You can go even to Canva, which is another great graphic resource. Canva.com I use it all the time, but, and you can actually get and find the exact, a hex code that's a number or an RGB code. So, you know, if your color is blue, gold and green, you know that you're green. It's not just green or Hunter green, but it's like maybe it's a more of a lime green that's, and I'm totally gonna you know, a graphic artist is listening to me right now and be like, okay, that's totally not right. But it may be like hashtag I call it hashtag, but might be pound sign before two, five, six, like that's your color.
Terra (35:13): So you want to be that specific with your colors. From a branding perspective, you may put together a mood board to kind of come up with the general vibe of what you want your company to stand for. You want to have a logo, you know, a very crisp, well-designed logo. And then maybe one's in color. And then you have a black and white version. And then you might have submarks which are just like, you know, the smaller versions of logos. So for me, if it's my name, you know, my logo's Terra Bohlmann. I might, for my submark, it might be a TB with a box around it or something. So you know, if you, if submarks makes sense for you, a lot of the times, some marks are great. Favicons that you put on your website, a little itty bitty box in front of your www.website.
Terra (35:57): So, um, yeah. And then you can create a brand style guide or have a graphic artist create you one document. Usually it's a PDF that you can have it that has your logo on it, your submarks, your color codes, your fonts, your inspiration, maybe some patterns and textures and all kinds of things that, and this document, what's beautiful about this, because you know me, I'm all about the systems. What can we put on rinse and repeat, uh, is that you can share this style guide with anyone who's going to be doing anything with graphics or social media branding, updating your website, and they always have everything they need. Then you want to give them obviously the files and stuff that go along with it. I just keep it in a folder and then share the folder. So you want to have a guide. Some people, I've had some clients that have hired amazing brand strategists they've worked with and whatnot, and they get like this beautiful booklet that's like a style book, which that's great to have too.
Terra (36:52): So you want to have, whether it's a style book or you know, a style guide or a one pager or it could be a Microsoft word document with these are my colors, here's the codes, this, this and that, and here's the files. So, and then all of that's going to translate into any sales aids that you have, which just may be like, here's my signature offer. It's in a PDF. That's what I would consider a sales aid. More information somebody needs in order to make a decision or any marketing collateral, whether you do, you know, pop up banner at like a trade show or what have you, your brand style guide and all the branding should just look a hundred percent consistent. So I'm going to get off the branding soap box here, but it's really easy to put together a cohesive brand. You just got to have all those little pieces in place.
Terra (37:38): And then the last thing I'm going to end with is having a plan around strategic giveback. So to me, this is how you give back to the world. And so I want you to think of a way that nonprofit or a cause or something you want to do or to get involved in, whether it's give your time, give your treasure, so donate money or give your talent. So like donate your services or your products and whatnot to help a nonprofit. Like there's necessarily not a need for an entrepreneur to go start a nonprofit cause that's like running a second business and yeah, that's a whole other, you know, set of texts, you know, records and all that kind of stuff. Instead what nonprofits need from us is either making a donation and just in helping out, right? And bringing visibility to their cause and whatnot.
Terra (38:32): So find a cause nonprofit that speaks to you and is near and dear to your heart that you can embed into your business model right out of the right out of the gate. Instead of doing it later on when you've made money and you need to retire, like, what am I going to do with myself? That's when people go, you know, run their boards and really get involved, but let's do it right out right now. Even if you're like, you know, not even got major momentum in your business yet, build it in now and figure out how can I take, whether it's I give 10% of my profits, not revenue, but maybe profits too. This charity organization, you know, who do I want to help get behind? And you know, a lot of us, we want to help everybody, right? We help our community. We want to donate here, we do this, we do that instead of being really strategic with it.
Terra (39:24): And that's something that I'm really passionate about as I build that in the business maps too. I want to find out what causes you're passionate about and what one maybe two nonprofits that we can partner with in a way that you can go and and help you know, sort food or deliver food to the homeless or whatever your, your thing is, right? We all have our causes that are passionate for us, but how you can also get a bigger seat at the table which may be getting on their advisory board or you know, helping in a different way because then from a strategic giveback standpoint, yes we want to help and we want to do all that great stuff, but how can you meet people that are like minded, that are probably also either business owners or potential customers are great influencers too because really good people who make really good money, do really good things with it, and that was something I had to get behind.
Terra (40:20): It really took me a few years. It was like, you know, you kind of have to get over your own money mindset story when you're getting into business. I think I probably talked before how, yeah, when I first, you know, and you know your value in the quote unquote real world, the corporate world, I knew what I would make and if I found out someone was making more than I knew I was working harder and I was, you know, whatever. I had no problem being like, um, I'd like a raise. Like that wasn't an issue, man. Go start your own company and boy, oh boy, then that gets a lot more difficult. So, you know, I think I said that I, when I, I didn't even know business coaching was a quote unquote industry, cause I came from the consulting world and when someone's like, Oh, you should do this business coaching thing, I was like, Oh really?
Terra (41:02): What is that? My first few clients, like they'd be like, how much? And I'd say, Oh, just buy me coffee. Like, I'll meet you at the coffee shop and you can just, you know, and it was like, you know, because you're scared on, I don't know what to charge and all that kind of stuff. So bottom line, when you have strategic giveback in your company and you know that whether it's a certain percentage or you want to be able to scholarship some, you know, well deserving people into working with you and whatever your thing is from a giveback, you know that your purpose is greater than you. Don't feel like you're only serving yourself. And so sales becomes a lot easier when you know, Hey, I'm not just selling to make my bank account bigger, I'm selling because the more I sell, the more I'm planning to donate to this cause. Cause remember really good people who make really good money, do really good things for the world. So that's my episode for today and I can't wait for the next episode and thank you so much for listening. Talk to you soon.
Outro (42:04): There you have it another episode, packed full of strategies and motivation that you can use every day to put your business on the fast track for a podcast recap and more resources, visit terrabohlmannn.com. Don't forget, subscribe to the podcast and get what you need to help fast track your five year business plan.
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