I don’t know about you, but I’ve been using Facebook on a personal level for many years now. But if there is one thing I’ve learned, it’s that Facebook for personal use and Facebook for business are two different things.
If you want to be successful in using Facebook as a way to grow and market your business, then you should probably pay attention to the next few tips.
1. Keep Personal... Personal and Business for Business
There are some top-name entrepreneurs out there who do not separate their personal and business Facebook pages out there. In my opinion, have your personal Facebook profile for personal things, but also set up a business page for your business. It's okay to share your business posts to your personal Facebook profile from time to time...but leave them separate.
2. Don't be Afraid to Ask a Question
Social media is the big buzz and it's helping thousands and businesses grow.
If you really want to get the word spread around, then do not be afraid a question on your business Facebook page. Even if you hear crickets a few times, keep asking questions that people can answer. That leads me to...#3. Engage.
Facebook business pages are about your business, but they are also about your followers.
The key to social media is to engage with your fans and even reply directly using the @<insert their name> feature. Post pictures, quotes, and fun things to get your Facebook audience excited. It’s so easy just to scroll down your timeline and post a quick comment or like a post—instead of reading a big long paragraph on why someone should buy from you.
Have a good mixture of business promotions, engaging posts, and just “being yourself” posts. You need to have a good mixture in order to make it work on Facebook.
4. Make Each Post Count
Sometimes Facebook business posts really have no purpose at all. Remember, you want to produce content that appeals to your ideal customer AND that is relevant to your business. Step up your Facebook business page skills by making each post count. Come up with weekly themes that coincide with your business. For example: if you run a defensive driving company, then post content relevant to car maintenance, tips to stay calm while driving, and rules of the road. This is just an example, but you get the point.
5. Quality Over Quantity
This is something we all should chant in our heads. “Quality over quantity...” I think it’s great when people have thousands of followers, but if they are not all customers does it really matter? Spend time growing relationships and your brand and over time your follower base will also grow.
Using Facebook for business is a smart way to grow your business and brand. Use these tips to be even more successful.