Coaches and Entrepreneurs Cracking the Code: What Profitable Share

by Terra  - January 24, 2020

In my journey as a new business coach, I will never forget my first networking event. Of course, I’d attended networking events in the past, but they were for my j-o-b.

As a corporate consultant, I had an identity as a kick-butt Project Manager for a consulting company. I knew the ins and outs of my daily tasks, and I felt confident in my abilities. However, I had now embarked on an entirely new journey.

I had just (fearfully) resigned from that corporate job that had been paying my comfortable, six-figure salary in pursuit of living my new-found purpose and flying solo on my own.

I knew I was supposed to network. I needed to “put myself out there” so that I could meet other women entrepreneurs — especially because that’s who I knew in my heart that I was meant to serve.

So, after doing some research, I found a local women’s networking group and showed up precisely at the start time (because the early bird gets the worm, right?).

I put on my corporate “uniform.” A black dress, high-heels, and the perfect amount of jewelry (not too much…but not too little). Grabbed my hot-off-the-press business cards that read “Business Consultant,” and off I went.

Upon entering into the room and immediately went to the registration table to get my “Hello My Name Is…” name tag, in my best handwriting, wrote “Terra Bohlmann” with a black sharpie, and slapped that baby on the right side of my chest.

Then, I paused.

I stood there alone because everyone in the room was already talking to other people or in small, exclusive little groups.

I knew no one. That reality hit me hard. I had never felt more alone in my life.

After a few minutes, a woman took pity on me and struck up a conversation. She asked (the dreaded question), “So, what do you do?”.

I awkwardly stumbled through what I thought I did which I **pretty much** made up because I didn’t have any customers yet.

I didn’t get the sense that I “nailed” my elevator pitch because she proceeded to tell me all about how she had a “super successful” insurance business but also sold real estate on the side.

Pretty soon, I figured out that everyone at that “networking event” was trading pitches and not trading business strategies (or encouragement).

By the end of the afternoon, I could sense that no one in the room was comfortable. And no one was being authentic.

On the drive home, I couldn’t stop obsessing over how this whole process could be better.

I needed the support of women around me who were building their businesses.

Sharing the highs, sharing the lows, and bestowing their success secrets to help fast-track my business success.

I just needed to know how to get my first three customers. I didn’t want to feel alone. I wanted to feel safe to ask for the support I needed. And I definitely didn’t want to beg for my old job back.

So, off I went to find the right networking community. There were some great ones and some not-so-great ones.

At one event six months later, I saw me, except it wasn’t me. It was a woman named Carrie. Carrie looked just like I did, down to the same high heels. She was shy and projected insecurity and discomfort. She reminded me of myself just six months prior.

I went up to Carrie immediately. I didn’t ask her, “So, what do you do?”. Instead, I told her that I loved her high heels and asked how her drive was to the event. I made her feel safe.

We got lost in conversation, and then she admitted to me that she was new in business, and her sales were zero. Guess what I did? I gave her my personal success secrets on how I got my first five (paying) customers.

This experience taught me that I had a gift for helping women feel safe and connected.

I knew there was a need to help connect women entrepreneurs together.

So, I stepped up to the plate and built a community where high-achieving women trade business strategies, not pitches.

I didn’t build this for myself or what I could get out of it. I built it for you.

I never want any woman entrepreneur to feel alone.

Whether you are just starting or you’ve been in business for a while, I want you to find the right group to help you get to your next level.

Because a like-minded, trusted community is powerful.

Women who share insights help fast-track each other.

We are all better together.

Find Your Authentic Enrollment Approach to Boost Your Coaching Business Now!
What the Beach Taught Me About My Coaching Business
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Grab your copy of the "112 Profitable Coaching Niches" Checklist.


  • Get clarity to position yourself as an authority in a growing coaching market to establish yourself as a leader.
  • Break away from saturated coaching markets and find your unique path to more profitability.
  • Identify untapped coaching markets where your expertise and passion will make a significant impact.
  • You may be interested in...