Coaches and Entrepreneurs Cracking the Code: What Profitable Share

by Terra  - June 10, 2016

Do you feel yourself pulled in too many directions?

Are you building your business as you go and can never take the time to step back to build your foundation?

We've all been that woman who feels if she has one more business meeting, play date, or birthday to squeeze in her planner, she needs to run off and join the circus as a professional juggler.

I get it, you’re busy.

You’ve got big, big plans.

You don’t have time to go backward.

Let alone...document your business, right?

I’ve worked with many women entrepreneurs over the years.

Most of them run their business the best they can but the reality is when you grow your business, it’s ridiculously important that everything about your business comes out of your brilliant head and put in a document...called your Business Operations Manual.


Because your company is bigger than you. You have team members, vendor partners, and customers, and there’s no need to waste your time explaining how you run your business over and over again.

Even if you are a solopreneur, you don’t want to be alone forever, right? No way!

Here’s the truth to the 6 reasons you need an Operations Manual for your company:

 1. Define Your Business Standards 

Have you ever had such a horrible customer experience that you swore on your coveted stack of Kate Spade shoe boxes that you would never go back to them no matter what deal they tried to promise?

I’ve been there. Once you have that mindset, it’s hard to reverse it.

Having an Operations Manual will make sure your team knows what’s expected of them from the beginning and ensure high-quality service each and every time.

Customers who have a positive experience are more likely to be repeat customers.

2. Saves You Time

Do you always feel like you are pressed for time?

Clients, meetings, kids, Trader Joe's grocery runs…and the list goes on and on...Women entrepreneurs need 26 hours in the day and 8 arms.

Having an Operations Manual knocks off your wasted time answering basic questions so that you have more opportunity to work on your business instead of in your business so you can focus on those things that you, The CEO, can do.

Once your Operations Manual is written, you save tons of time. Voila!

 3. New Team Member Training Tool

Do you get exhausted when people ask you the same questions over and over again? I get enough of that from my 7-year-old twins at home. And…honestly, who needs that in your business, too?

Giving your team members your policies, checklists and how-to information clarifies their responsibilities and creates consistency within your business operations.

Now your team members don’t have to guess how you want things done (and have a documented “reference guide” that’s always YOU!)

This allows you to relax a little & you know your team is all on the same page.

4. Preps Your Business For Growth

Are you a ‘do it yourself’ type of girl?

There’s nothing wrong with that. But as your business grows, you may decide to set up in different locations where employees will be duplicating your work methods.

By giving your employees checklists, how-to guides, and other specific instructions to follow, it makes it easy to copy what you’ve been doing at the original location.

You can’t be in two places at once (unfortunately) and your business will not become scalable if you try to take on everything yourself.

5. No More Flying Solo

Can you go away on vacation and feel confident that your business functions just fine without you?

If you said ‘not really’ then an operations manual is the answer to your prayers.

No need to take more aspirin because successfully documenting your business from the inside out, allows someone else to comfortably take over without a whole lot of headache.

6. You Are Forced to Think Through Your Entire Business Strategy

Be honest. When was the last time you sat down and mapped out your business plan?

Having a brilliant business strategy will provide growth, and competitive advantages and allow your uniqueness to shine.

Having a clear business strategy establishes the direction you and your business are heading forward.

Now that you know what you need to do, what’s stopping you?

If you need help to make sure your Operations Manual is done right the first time, let’s chat about it.

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