The Fast-Track Woman Podcast: Episode #10
Brand Positioning with Lisa Hoffman

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 Meet Podcast Guest, Lisa Hoffman.

As a copywriter and designer, Lisa helps service-based entrepreneurs look, sound, and sell like the high-value experts they are so they attract better clients, make more money, and have a bigger impact with their work.

She helps clients define strong brand positioning (or what she likes to call their brand’s Star Power), write the words they need for all their marketing materials (aka their brand messaging), and from that develop beautiful, high-converting websites. As a result, her clients become incredibly clear and confident in their communications making it easy to connect with ideal prospects and have highly effective sales conversations.

 About this Podcast Episode.

In this week’s podcast episode, Terra interviews Lisa Hoffman, copywriter and designer at Paraphrase Communications. Lisa provides insight on why it’s important to have brand positioning before spending money on marketing. They discuss the importance of having a sales page that becomes your number one salesperson. Lisa dishes on what exactly should be on your sales page, both in terms of words and imagery.

Want to know if you should have a long sales page or a short sales page? Tune in and find out.

 Resources, Tools, and Links Mentioned in this Episode.

  • To learn more about Lisa, visit
  • Download Lisa's freebie on brand positioning and messaging HERE.
  • Tune in and watch Lisa's weekly Facebook Live episodes to learn more about copywriting, mindset, design and websites.
  • Apply for your complimentary Fast-Track Session with Terra HERE.

 Read and Download the Transcript for this Episode.


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