Create Your Signature Framework to Make Your Business Brilliant
Ready to stand out from your competition?
Want to make communicating about your business….well….easier?
Having a Signature Framework in your business differentiates you from everyone else.
It becomes what you TEACH, how you DELIVER what you sell & what exactly you SPEAK about in your marketing.
Create Your Framework. Name it. Brand it. Own it.
Some call it a framework, some call it a methodology and some call it a process. It doesn’t matter what you want to call it, just create it & live and breathe it.
This is something that is so simple but *almost* always overlooked.
Here are 5 tips to creating your own Signature Framework:
>> No. 1: Set a Goal to Share Your Signature Framework with Your Perfect Customer.
When it comes to your business, the first thing you should think about is what goals you want to accomplish in the future. Whether that is next week, next month or next year (or five years).
Having a goal, setting short-term (and long-term) goals and staying focused will help you stay on track to build a successful business.
Think about your ambitions, objectives and the direction you want your company to go. Try to make your list of goals as specific as possible.
Little wins bring big results
(Don’t forget to celebrate your small successes just as much as you would celebrate the big ones.)
Trying to figure out what goals you want to achieve?
Read my previous blog post about ‘The Secret of Being a Goal Getter.’
>> No. 2: Establish Your Company’s Core Values Before You Create Your Signature Offer
It’s important to know what must-have qualities you look for in any new team member (contractor or employee). Understanding your company’s core values. It will help you to make streamlined business decisions…including hiring or firing team members (and even customers!)
Establishing your mission and core values will make your business more structured, as well as help it grow in the future. Without it, your business will lack clarity and the overall productivity of your business team could suffer.
Values are crucial in your daily life, whether they are professional or personal. (Most of the time they go hand in hand).
When you’re creating your mission statement, you should answer these questions:
- Who is your company?
- What do you do? Why do you do it?
- Who are your customers?
- How do you differ from the competition?
Once you’ve established your mission statement and core values you need to remember to follow them and be ready to make your business decisions based on them.
Ready to pick your mission and core values?
Read my previous blog post about ‘3 Steps to Figure Out Exactly What You Stand for in Your Business’
>> No 3: Know the #1 Issue Your Customer Faces (and fix it via your Signature Framework)
Policies are valuable because they create a foundation for your company, while holding your employees to a higher standard.
When you’re writing your policies, categories to think about are:
Safety & Security
Work hours / schedules
- Pay / Benefits
- Standards of Conduct
Once you’ve established which policies you’re going to mention, it’s important to come up with the appropriate consequences if broken.
Having a clear termination policy removes any chances for confusion. Make sure you explain what behaviors are unacceptable and will lead to termination.
Want more tips on policies and procedures?
Read my blog post about “3 Reasons to Get Your Business Knowledge Out of Your Head and On Paper.”
>> No. 4: Know the #1 Transformation You Provide to Fix the #1 Issue
We’ve all fell victim of poor customer service. It’s a nightmare!
Most of the time when you have terrible customer service, it leaves a bad thought in your mind about the company that is hard to erase.
You NEVER want to leave that impression on a customer.
Creating a trusting relationship with your customers is the most valuable thing you could do when it comes to your business.
You can get ahead of the competition by providing excellent customer service.
No matter how hard you try to avoid problems within your business, some situations are inevitable. It’s extremely important on how you deal with these situations, it could even make or break a customer from returning.
Flexibility is equally important.
If you can show clients that you are willing to personalize your service to meet their unique needs, they will be more likely to return.
Customers want to know that they are being heard and understood. If a customer feels that they can voice their opinions, concerns and complaints and feel as if you handle the situation properly and with respect, they will be more likely to continue business with you.
If there is a problem, ALWAYS handle it in a professional manner (no matter how frustrating some ‘problems’ may be).
When you handle complaints with respect and go out of your way to fix the problem, you gain the customers trust.
BUSINESS TIP TO REMEMBER:
Follow Up With Your Customers!
If there is ever a complaint, be sure to follow up with customers after a few days to make sure the problem is solved.
Following up will show you were thinking about them and that their problems mattered to you.
For more customer tips, check out my ‘Troublesome Customer’ blog post.
>> No. 5: Create the Steps to Get Your Cusotmer from Issue to Transformation.
Having an outline for your business will align you with the steps you need to accomplish to get from start to finish.
When it comes to creating your steps, you should take time to define your purpose and analyze your business.
Having a framework allows you to measure your current staffs value to the company, as well as make informed decisions.
For example… When I create a business foundation map for a client I use my 5 step strategy framework.
- Company Culture
- Dream Team
Everything I do and assess in my client’s business model for their business map fits into one of these five areas.