The Fabulous Five – Essential Business Strategies for Your Coaching Practice

by Terra  - August 15, 2023

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Discover Your Coaching Business Identity: 3 Essential Steps to Define Your Core Values.

Welcome to a journey of self-discovery and business growth as we discover into the heart of your coaching business.

Defining your coaching business purpose through your Core Values is a transformative process that goes beyond just words on a page – it’s about discovering the essence of what drives your mission, guides your decisions, and resonates with your clients.

In this post, we’ll delve into three steps to define Core Values shaping your coaching business identity.

Prepare to harmonize beliefs with actions, forging a robust foundation propelling you towards success.

These 3 steps will help you figure out what you stand for in your business:

Knowing what you stand for with your values is important in your daily life, whether they are professional or personal.

I believe that your Core Values are the same whether you are thinking in terms of your coaching business or everyday life.

Values go hand in hand when you are living your authentic life.

Define Core Values for a structured, client-serving, impactful business future

Without them, your business will lack clarity and the overall productivity of your business could suffer.

Please don’t panic, I’m here to help!

Here are 3 super simple steps to help you establish your Core Values:

STEP 1: BRAINSTORM + EVALUATE.

Take out a piece of paper and write down words that represent your values that you feel are important (make a list of 20-30).

Example values may be trust, respect, honesty, fun, profit, etc.

Analyze each value you wrote down and try to find an underlying meaning. This truly is the beginning of building the stepping stones of your values in coaching.

STEP 2: NARROW DOWN TO YOUR TOP FIVE CORE VALUES

These should be the values that are non-negotiable and the ones you feel are most important in your life.

Sounds simple, but it can be difficult to truly narrow down your list. (Hint: Try to find the words that mean something similar to you and pick the ONE word that best represents that feeling).

STEP 3: EMBODY YOUR YOUR NEW CORE VALUES.

After defining your Core Values, it’s important to not only align your coaching business with them but also to integrate them into your daily life.

Coaches tend to have thousands of ideas running through their heads daily, so by narrowing down a focus and establishing your Core Values, you can help organize those thoughts into relevant/irrelevant ideas.

Think of your new Core Values as a guide to how your coaching company behaves and how you make decisions from now on.

Your Core Values are your North Star pointing you in the right direction.

You’ll find that, with these new Core Values, you will find a lot more clarity in your daily decision-making.

SUMMARY.

As you embark on defining your coaching business’s Core Values, keep in mind that this process entails crafting guiding principles.

It involves syncing your authentic self with your coaching practice’s brand and fostering a real connection with your clients.

By taking these simple steps, you’re laying the groundwork for a coaching journey that’s not only personally fulfilling but also deeply impactful for those you serve.

Embrace your unique identity, and let your Core Values illuminate your path to success.

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